A Message From Robert
A Message From Robert
More About Us- Adapting to Change | Lemonade Stand | About Robert | Me Really
Experienced, Competent, Result Driven
As a full production company, do you have your account managers and technicians sorted out? Probably not, like most companies it's a toughy. The balance of technical and managerial job functions is not always easy, is it? We are in a business world where the dots need to connect. The challenge is, our strategies are often based on moving targets. Let me see; we have SEO, SEM, Social Marketing…just to mention a few.
My mission of simplicity is about putting it all together.
Once we put it all together it must be measured. The work I provide is simple solution based results, while researching and planning from massive data sets. Many of the dots you are not connecting now will comfortably join with an optimized system integrating the tools needed.
..."Robert spent 20 years in the printing industry before entering the online market in 1998" ...
After deployment of projects a focused, measured approach allows for a constant forward your market domination motion. Tweaking, pruning and improving from data driven decisions is always going to end up in your profit picture. That is done very easily using Analytics along with market intelligence.
My Specialty Areas
Whether it’s on-site, contract or remote I provide a solution to work overflow and knowledge empowerment in my focused internet marketing areas…
Market Analysis Drill down
- Software Based Vertical Online Market Analysis- Web based reporting in contextual and video format
- Website Strategic Planning- Formulating a business website plan from marketing analysis
- Historical Research- I uncover the past, present and generate a white paper report. Ideal for discovering search engine penalty/ devaluations or SEO insights.
Traffic Generation
- Strategic Approach- Sound advice, planning support on keyword strategy, website architecture, all-in one Organic search>SEM>Social
- Purposed Content- Blog writing, Content writing/ strategy
- AdWords MCC Management- Keyword drill down, campaign planning, ad copy, landing page copy, campaign launch.
Website Design 
- Client to Production- Full production implementation from wireframe
- Understanding of Code- Intermediate coding skills HTML, PHP (some ASP)
- CMS Design Systems- Good Familiarity with templates, web logs and Expression Engine
- Design Software- Good Familiarity Dreamweaver, Fireworks, PhotoShop, Illustrator
- WordPress- Blog integration and SEO set-up. All the right plugins for your business
Website Analysis
- Google Analytics and Adwords- Technical support in standard and advanced set ups.
Linking Analytics to Adwords/ troubleshooting. - Google Analytics Account Set-up- management, Actionable reporting, Profile creation, Filters , Installation / modify Google Analytics Tracking Code to suit website’s architecture- From planning to code placement
- Brain Updating- Constantly learning advanced tracking code setups. E.g. cross domain tracking, phone call tracking, ecommerce, expressions filters
- Conversion Code Placement- Installation of Conversion Codes in appropriate locations & testing functionality.
- Website Optimization- AB and multi-variate testing
- Website Auditing- Conversion, navigation and SEO Auditing
Robert is Google Analytics Qualified and has passed the Google Analytics IQ Test. From 2007 to 2009 Robert was web analytics manager for a Google Analytics Authorized Company in Toronto.
Miscellaneous Support 
- Make tutorial based videos for sales and tech support using Camtasia or Demo Builder
- Sales & Production technical coaching/ support
- Planning, Negotiation, data for decision making
..."Profit keys are found in analytic data, you just need to know where to look " ...
Career Objectives
I am passionate about internet marketing. My work includes content development, online marketing strategy, analyzing website results, Market research, data driven improvement suggestions, social marketing/ engagement strategy and keyword architecture. The tasks I perform utilize software, experience and human intelligence.
The experience, tools and processes developed give us insights into your vertical market used to create your website blueprint. Internet marketing support for small, medium, and large businesses is my comfort zone. Every project I work with is performed in a measurable fashion. This means that my work is accountable to results! My goal is to provide high level interaction and strategic explanation directly with clients. The strategic process we employ requires logical and emotional responses to questions. The answers form your website design that also ranks well with all search engines.
- Adapting to Change
- Lemonade Stand
- About Robert
- Me Really
