Stay on Track Posted by Robert Kennedy In the world of Internet marketing, at the end of the day, your conversions are what matters. Whether you are trying to convert a visitor to make a sale or complete a lead form it is keywords that are at the heart of the matter. When you are [...]
Placing The Google Analytics Tracking Code on Your Site This video is intended to illustrate a strategic approach to a basic Google Analytics code integration. Following a process map will help insure a thorough and consistent installation of your tracking script.
Analytics Tracking Setup Summary How Popular is Google Analytics? According to web trend data in Google Trends Google Analytics is a hotter topic then “web analytics”. With the huge demand put on Google Analytics, the need for qualified analysts is at an all time high. There are a few questions to ask before deciding on [...]
Custom Filter Definitions Time to Take Control of Your Filters This is where the real trickery and power is in Google Analytics. Advanced filters are constantly evolving. They use a regular expression language to work. If you have prior knowledge using regular expressions it will definitely come in handy.
Filters in Google Analytics Filters are a way to expose more data then the standard interface shows you. The first part to applying filters is deciding which ones you want to you use and why? Before we get into how filters work in Google Analytics let’s look at some preset filters to give you some [...]
Blocking IP Ranges and Addresses In order to track how real visitors interact with your website we can exclude any traffic that results in non-legitimate visitors accessing your website. Typically we block our team’s IP address because we are working on your website. We are not a valid visitor for tracking purposes. The truth is [...]
What the Different Match Types Mean I Google Analytics there are 3 ways to track your goal funnels. Head match is probably the most commonly used but the real power is in regular expression match. You may also find the exact match option useful in some goal funnel configurations.
Steps to Setting Up Goal Funnels With Google Analytics you can create up to 20 goals per profile. Step 1 Create Goals Click the “edit” link to set up goals. Direct Link to Goal Settings
Site Purpose and Goals Go Hand in Hand The type of goals vary depending on the nature of your website… Ecommerce Site For example if you had an ecommerce website you would probably be very interested on your visitor’s most popular path to purchase or the most abandoned pages in your sales process. Either way [...]
Creating Your Account & Filtered Profiles… It’s Set Up & Configuration that Counts Google makes it really easy to register. From here, we have 3 ways we can get to our Analytics Account. 1) Existing User- If we are already a Google subscriber to other products simply use your existing user name and password. 2) [...]
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