It’s pretty cool how little towns grow. I have lived in Brampton, Ontario, Canada for 33 years. It’s such a great city that has embedded it’s fine memories into my soul. In the late seventies we used to hang out at Sony’s, sometimes till sun-up. Today Sonny’s still stands tall and make the best traditional hamburgers & poutine in the world *very biased opinion. If you are ever traveling through Brampton and love a juicy, old fashioned Hamburger & fries don’t miss out on this tasty Brampton fast food joint.
Here are a few cool facts about Brampton I thought I would share with you …
- Eleventh largest city in Canada and the second fastest growing city. 
- Annual growth rate of Brampton is 6.6% average. 
- Population of the city includes over 175 ethnic groups who can speak over 70 distinct languages. 
- The land area of Brampton is 265 square kilometers. 
- Canada’s largest Airport is Pearson International. Brampton is adjacent to this Airport. 
- Within the greater Toronto area Brampton has the third largest economy employing almost 141,000 employees in 2006. 
- The average household income in 2007 was about $94,000.00. 
- The operating budget in 2009 for the city of Brampton was almost $401,000,000.00. 
- Brampton has a very large economy. In 2006 Brampton employed almost 141,000 people. 
- In the west end of Brampton (Heart Lake) there is a beautiful conservation area known as Claireville. 
- Brampton is a pedestrian friendly city. 
There are many successful Brampton based businesses. I am only going to focus on manufacturers in this article but future articles I will discuss the other niche opportunities here. As you know I really like to spent time with analytic thoughts and tools. After a bit of brainstorming we deciding to do something really cool for the manufacturers in Brampton. I basically suggested to one of my developers that I would like to provide a free method for each manufacturer in Brampton to analyze their own website. After about a month of development This is the result:
They are not all the manufacturers but are specially selected by our team. I has given us a good perspective on who these businesses really are. Additionally we created a scoring system for each website that utilized our own judging criteria.
Here is what we looked at while scoring these websites:
- What do you make (manufacture) ? How well do you display that marketing message within 3-5 seconds
- Easy to make Contact by email or phone
- Good navigation
- Impressive first Impression
- Good persuasive elements
- Emotional content in direct response sections
- Usage of credibility/ trust icons
These seven points were scored on a scale of one to ten. The lower the number the less you will benefit from a new website redesign.
- Excellent (only 2 sites scored this high)
- Almost Excellent
- Pretty Good
- Almost Pretty Good
- Not So Good
- Redesign is worth consideration
- Redesign is recommended
- Redesign will show an immediate return on investment
- Ouch that site hurts (none, thank goodness)
A “good” website redesign is an investment as I could see in about 10% of the over-all analyzed websites above. That means 90% of manufacturers would benefit from a website redesign in Brampton. When I say benefit I base that on the fact that all buying cycles today intersect with the internet at some point. A prospect may not buy your product online but likely moved through their buying cycle learning from websites. Everybody’s looking but people are not patient anymore. They want what they came for and they want it NOW! You’ve got to have a pretty sweet presentation to encourage the click through into your sales funnel (provided you have one).
Of course I would love to redesign all these sites above but the laws of averages suggest that’s pretty optimistic. If we can help you make a better site with our free analysis tools please enjoy them. Here’s how it works …
- Look to see if your site has been scored.
- Scroll down each page an look for the “Analyze Now” button.
- Click the button to get your own detailed report
- Copy and paste all the data directly into Microsoft Word.
- Use the data wisely. Share with your marketing team or web designer. Study it and you will learn more about the market you are trying to reach.
That’s my first first move to let the Brampton business know we want your business and we’ll come right to your door to talk to you. You’ll likely find one of our internet marketing specialists will contact you in the future. Until then, please enjoy what you have free access to here. I t will help you rise to the top faster!
 2007 Annual Report (PDF)
 2009 State of the City Address to the Brampton Board of Trade
 City of Brampton