Is Text Linear?

Website Redesign with Built In Everything

Most website developers will agree the best time to perform optimization for your website is during design production. Even though the SEO plan should be decided before you build your site it will actually be implemented to the pages during the design process. Not all website designers are equipped with this knowledge, so it’s best to check first with your design team to make sure your website redesign delivers everything you want and more. Simple on page SEO factors such as page titling, alt tags in the images, paragraph structure, Meta tags and other ranking factors can be molded into the design. Redesign or first design … what’s the cost of a site redesign?

Website Redesign Cost

Getting quality website designs is at the top of my list when it comes to a professional website redesign. If you are serious about doing business I would stay away from your fourteen year old daughter’s friend who builds web sites for nothing. No offense intended (I have 2 daughters) I have seen it happen all too often. Everybody has good intentions but the business owner has no conversions. It is not really the cost of building a high quality visual will rich web site that I worry about. It is the cost of having a cheap looking, amateur style, poorly coded, low conversion, low quality website. Over time, this will cost you dearly! All search engines have quality score algorithms that almost completely ignore low quality sites. To me, measurement of a high quality site can only be judged by engagement. How long do people spend on your website and how many desirable actions did it take?

What Does it cost to Make a Conversion Friendly Website?

Here are some rough prices I have seen in proposals

• $1,800.00 to design a custom template for a content management system (WordPress, Expression Engine, Joomla)
• $300.00 for each web site composition you see
• $4,500.00 for a custom designed content management system with twenty unique content pages
• $75.00 per hour is a common rate for full production design teams

A ballpark figure for creating a SEO friendly 20 page website is $6500 (all inclusion figure – market research – keyword research – marketing blueprint plan – content written – on page optimization)

Thoughts for Corporate Website Redesign

How well does your audience perceive you? In every corporate website design, that question needs to be answered clearly before designers get involved. Visual communication is one of the most important elements of corporate site redesigning. Your designer will need to understand the goals of your corporate site and target audience in order to create an engaging redesign of your website. The steps to redesign a corporate website are as follows. And if your audience is missing something it’s a good time to consider the steps in rebranding.

• Market research.  For low hanging fruit and market changes since last website build
• Production plan.  Development plan for project scope
• Keyword research. With business model integrated into a blueprint site wireframe
• Content creation. The blueprint will serve as a guide to create content or inject content from old site properties
• Creative design of compositions. It’s usually two or three different ideas presented at this time.
• Acceptance of conceptual design. Once design is accepted production can be implemented. This is where coders and designers unite.
• Proofread and review first draft. Here you see the first published look of your new web site in beta mode. It’s your opportunity to make any changes you like.
• Install Analytics Software. Preferably Google Analytics with filters profiles and goals.
• Getting ready to launch. Now you can check your changes and make sure they’re all completed. The entire team and client must check the entire site for functionality. Test, test, test. (try and break stuff)
• Launch web site. This is the climactic moment! After all the hard work the team has put in let’s go live.

With corporate website designing, having a web analytics savvy person is a strong recommendation I would make. Whether it’s inhouse or outsourced analysis having at least one ‘analysis brained’ (I mean trained)  team member involved with site redesign is a huge asset. This is because they can offer insights into usability, design and results from previous and current data sets.

Why Redesign Website

Have you ever had the urge to go back to an old neighborhood from your childhood? I know I have, and actually went back to my old neighborhood only to discover everything had changed. The evolution of design influenced by culture of society had given my old neighborhood a real cool look! People drive the Internet technology that is the method they use to communicate. Technology and people change together. In the world of web site design three years is considered a very long time. What features you can have on your website today that you could not have three years ago are countless. Redesign features such as transitional flash, Ajax, html 5 site interactivity and great usability features can be included in the redesign of your website.

Maybe you have a problem with the way your brand is being perceived by your target audience? That’s another good reason to look at redesigning your site. Creating a new image using the web as your primary medium will likely provide the greatest exposure along with simple methods to measure the cause and effect.