How to Create Persuasive Copywriting

If you own your own web site or your own a bricks and mortar retail location the power of persuasion speaks directly to your bottom line is sales. What you tell people verbally or in writing influences buying decisions, it’s that simple. Depending on your style and audience you are trying to reach, persuasive content architecture can be tailor made for any campaigns.

Business Advertising Goals in Content

Deciding on and documenting the advertising goals of campaigns will provide clear focus on what really matters to you. It will also make the task of analyzing how well you are reaching those goals much easier. There should be no mystery in campaign objectives. List the features and benefits of your idea and tell people how it will help them in your content. Use strong headings, short-bite size paragraphs, and powerful bullet points …

People Like Strong Headings

Don’t you think small sentences and paragraphs are easier to read? Compose brief and meaningful bite sized chunks of information with plenty of white space.

  • Bullet Points are also very easy on the eyes
  • Usually 3-5 high impact bullet points are a great arrangement
  • Use boldface for drawing more attention to persuasive keywords
  • Provide explicit linking to content pages in bullet points

Make your content reach out and smack your visitor in the face with the power of persuasion. Touch on the human emotions experienced in making the right buying decisions. Create persuasive content that nudges a visitor through your goal funnel because it will be handled with your experienced hands. Valid testimonials and comments made on your blog will also help new visitors “pick you” over all your competitors. Persuasive content writing is an investment that you will make and a property you own. It will help ensure the likelihood of your targeted traffic converting to action…your goals.

What’s My Take?

As selfish as it sounds, inquiring minds don’t really care too much about you or your products. If you’re an experienced marketer that’s no news to you, right? That’s why you want to take extra care preparing your sales message that is all about what’s interesting to your visitor (What’s in it for me?). What can you do for them about how you will help them? How does your idea, product, or service help them? Get to the point and stop pussyfooting around, that’s what your visitor would tell you if they could. Let’s make sure we have our key messages front line & center so your prospect doesn’t have to waste their valuable time looking for your offer.

Writing Email Persuasively

Taking your writing to a new level in the e-mail starts with you addressing the specific points your target audience is concerned with. If you are replying to an e-mail, focus on the questions asked by the sender. Use their exact message and insert a different color of text with your reply.

Reply Example

Before you begin to compose your e-mail content have a clear view of your objective. Make sure your request is simple and easy to understand. Create a short and meaningful subject line because it is the first thing the recipient will see.

Try to get inside their minds and touch on specific pain points they are concerned with. Keep your focus on solving problems you know they are faced with. Finally, end your message with a motivational line of text that guides them to the next step.

Targeted opt in email marketing is also a great email marketing campaign solution that consistently converts at a very high level.

Remember to always track email marketing campaign results.

Design Principles

Whether it’s a brochure, direct mail piece, calendar, newsletter, online advertisement or sales pages; how you organize graphics and text will influence the conversion rate. Speak directly to your reader with your graphic design by using a simplistic and holistic approach. Create your headlines and small text blocks with a descriptive image to help explain in each point you are trying to make. Every picture a thousand words! Make sure your design is created to entice some form of reaction from each reader. This reaction should lean in the direction of your sales funnel. Persuading people to do what you want usually means you have to touch them emotionally. Don’t be afraid to push a hot button issues. E.g. Expires tomorrow, bankruptcy, marriage problems.

If you possess the skills of written persuasion you can easily write books, get copyrighting jobs, and become a well known persuasion writer. Good interpersonal and communication skills are important ingredients in writing killer persuasive copyrighting. When you feel you have reached a new plateau in your persuasive abilities write and publish an autobiography so people that need your service can get to know you.

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