What Is Conversion?

Where do you live? In the country you live you use money to buy stuff. If you go to another country your money doesn’t work the same way. To understand what your currency is worth compared to other country’s currencies you will need to use a currency converter. This is otherwise known as currency conversion.

Examples of Currency Converters

But What is Website Conversion?

When Site Visitors Answer Your Call-to- Action

Converting your money is not the kind of conversion I am talking about though. On the Internet we have web sites; on our web sites we have visitors. When visitors log onto our web site we should ideally want them to do something like buy a product, fill out a lead form or subscribe to a newsletter. When this happens it’s called conversion. The beautiful thing about this kind of conversion is it can be measured using analytic software. Not only can it be measured but we can also see exactly where that person came from, what keyword they enter, how long did they stay on our site and where did they leave our site? These are just a few simple questions that analytics will tell you the answers to. Use this data to improve your website conversion. Now we’re talking return on investment!

Video of Website Conversion Tips


When somebody just bought something on your website it’s nice to know how a purchase occurred. Find out what are the best keywords that result in a product purchase or lead generation. This is part of getting much closer to the money keywords that represent an increase to your business.

Helpful Conversion Testing Tools

Heat Maps

Mouse Tracking

Just a few treats I wanted to leave with you, enjoy them. Feel free to tell me what you think below :-) …

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