The Simple Steps to Creating a Killer Blog

Market and Keyword Research

Just like researching your own website your weblog requires the same discovery process.

Why do you Want a Blog?

Blogs are used for personal and business reasons. If you already have a website you can add a web log to compliment your website. An example of that scenario is a dating website may want to add a weblog on the topic of Romance. For any non-techies you will love your it because it is so easy for you to add or modify content in minutes. You become your own webmaster and climate the cost of outside technical support. If you want the best in content management software at your finger tips, WordPress is for you.

A Voice

Do you want to give your company a voice? Your blog will allow for conversation. This means you may publish a new article that is engaging, within minutes other people are commenting on it. You don’t have to wait for a dial tone or tolerate busy signals blogs are real-time information sharing.

Building Relationships

For relationship building a company can have a category for feedback and technical assistance. This is a true investment because you will be solving redundant problems. Once you have provided a full solution to any problem your answer is there for the next similar inquiry. All you need to do is refer them to page with a link, where they can learn and add to the topic if they choose to.

Better Ranking

With SEO (search engine optimization) your blog is adored if you are regularly updating it with unique content. There are SEO plugins I use that give all my pages even more uniqueness and descriptive values. Your blog needs to have a strategic approach that is in sync with your overall SEO strategy http://galearning.com/robert/seo-summary.php. The content you create for your blog needs to genuinely and unconditionally share information that others will find useful or it may not see many visitors.

Social Engagement

You can add Twitter and Facebook widgets too. Your friends and connections in social networks can interact with your blog. People visiting your blog can see what you are saying on Twitter and, if they like what they see, can follow you on Twitter. You can also use the standard RSS feed http://galearning.com/feed/ that comes with your blog to broadcast new content being published on your blog in the social space.

What Is The Main Topic Of Your Blog?

Information architecture is your ticket to your target audience and good keyword rankings. This is where WordPress REALLY SHINES! By default you can create a blog title (Your main subject above) in your blog software. In fact, it should be one of the first things you do when installing and setting up a WordPress blog.

After you have given your blog the main identity (Title of the blog) it’s time to think of a catchy tagline that should also help new visitors understand your subject. Now, let’s move into selecting category topics.

Choose Your Categories Wisely

Categories will show your visitors an outline of the topics you blog about. Sometimes tags are associated with categories. Tags and categories have 2 different uses:

• Tags are like chapters to a book. When a visitor accesses your information it is often done using a keyword. Tags will keep all your information organized under relevant keywords. Search engines do index tagged categories. For example someone may type in “import cars” into Google search. If you have content on your site with “import car” tags, that tagged section of your blog may display in Google’s result pages.
• Categories are a full index of the content in each category you create. They a re usually included in the side menu. Visitors can click each category to reveal its full contents. They are easy to create and can include a “Slug”. This is a short descriptive word or phrase that describes each entry. It is often used to shorten the filename. By default WordPress names your file from the title. If you use a slug, that will become your filename (URI).

Recap

We have covered the main title and tagline of your blog and learned the difference between categories and tags. Now we need to decide on categories. To do this I will use one of the tools I really love for this task. Give me a subject, any subject! OK, you said “fruit juice” right!