This is the map I have based the idea on. It shows different ways a real estate professional can get leads. But which one is most effective? Would it seem like a far fetched concept to measure them all and let the data help answer the question?
The purpose of this real estate marketing grid is to lay down a solid foundation for effective real estate marketing and measurement. With all of the free tools available on the Internet today it is not difficult for a real estate professional to become well acquainted with their target audience before and after engaging them.
Once you have learned all you can about the people you want to talk to through your marketing messages you will see a marked improvement, guaranteed. When you take it a step further and begin to study the web pages that your visitors navigate through you can improve your marketing efforts even more.
With a few, very simple steps taken in the setup stages of your website you’ll gain insights into your prospects like never before. That includes measuring the response you get from printing, TV or Radio through your website.
In today’s business climate would you rather be the number one choice of your client or the only choice? When you market yourself to your customers and prospects it is a clever strategy to leave an after taste that remains. “Why should I award this company the contract?” your customer murmurs as they walk out of the board room. The thing is, your marketing people have done such a clever job that your contact returns 2 minutes later with a certain look on their face. The look of “no choice”. Your prospect is sharp enough to realize that you bring more to the table that anyone else and you haven’t even put ANYTHING on the table yet.
In real estate, professionals realize that persona brand is to be taken seriously, but it must carry some message with a return. If you research your market properly you’ll understand what the customer wants and are one of the few that can tailor make your marketing message to their individual needs.
While a lot of the buzz in the air seems to be all about Twitter, the silent stalker looms in the background. With the current growth rate of Facebook they are on target to surpass Google within the next few months for unique visitors. What does that mean? I think we can start believing the hype Facebook Now Growing by Over 700,000 Users a Day.
“When is the last time someone came up to you, looked into your eyes, and said who are you?” Robert Kennedy
What if we did not have email or the internet in business? I have been there! In the 80’s we were the first company in our city to get a fax machine. Those were the days. What ever happened to those people that used to call on me everyday? Where are the eye whites of the people I do business with?
In May 2009 GALearning.com launched a test phase. The unique idea to this test was to pound the pavement (Old school) and meet people as the preferred method of doing business. Since that is the way I personally grew in the 80’s it was not Greek to me. I felt like I had a distinct advantage over other businesses because nobody is doing it. Knock, knock, from door to door I went. What a treat, the nasty gatekeepers that used to be perched at reception are not the same! How can I help you sir?
Loading ...
