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Relationship Marketing´s archives ↓

What is Cause Marketing?

When a company markets a product or idea and it is associated with a good cause the loyalty customers give is far greater. In a study conducted by Cone Millennial in 2006, 89% of Americans aged 13 -25 claimed they would change from 1 brand to another if it was priced similarly and associated with a good cause.

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Mind Mapping Your Connections

Getting to Know Your Website Visitors

What is Objektivierbaren Neurophysiological Implementation?

Neurophysiological ExecutionDid you ever wonder why a baby reaches out and touches the same toy every time. Is it the color, shape or does a baby’s mind have the ability to prefer? When we navigate through the online world what triggers us to click the elements we click? With the many sources of traffic that can potentially visit your website analytical tools are needed to answer the questions about the behavior of people that visit your site. A few traffic sources you can expect to see on your website include:

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Write Business Letters that Get Your Point Across

How to Create Winning Business Letters

After what seems like forever, I thought it was time to prepare some helpful tips on what business communication tools I have used over time. One of the most effective ways (next to personal contact) to communicate with clients and prospects is writing sales letters and proposals.

It is impossible for you to meet with every single prospect in today’s business world. What if someone could show you a way to bridge the gap? That’s right, significantly increase your response from people you correspond with in writing.

Since 1978 I have been using the craft of contextual communication (letters) to help develop my businesses. Over time, there are many conclusions I have been able to make with correspondence that wins the deal almost every time. In this 175 page guide I am going to share the techniques I use to present my written communication to clientele and prospects.

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How to Launch a New Idea

Launching New Ideas

If you want to be a trailblazer it requires hard work, you’ll need lots of positive thinking and the strength to take risks. For the unique creative people that possess these characteristics you’ll know that it means creating out of the box campaigns. This is done in an effort to directly connect with your prospect as quickly as possible. Cut through the mustard and poke pain points seems to be a great recipe for generating plenty of leads. With your dazzling new idea you’ll want to keep in mind buying cycles. This will have a direct effect on the conversion of your leads when you can understand exactly where your prospect is in there buying cycle. Remember that the people you make contact with want you to hold them by the hand and show them the way. How well do you nurture your your leads?

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Reputation Management Advice

I Got A Bad Reputation In This Town!

I don’t want you to feel bad if you have recently learned there are negative comments floating around on the Internet. The fact is, the more dominant your company becomes on the Internet the bigger the target is on your corporate backside. It is very common to find corporations that have a strong online presence also have plenty of negative feedback. The questions really are what do you do about it and how can you make it go away?

How To Investigate Your Bad Reputation

I’m going to ask you to completely remove human emotion from what I am about to tell you.  If you have been a bad boy/girl and you are getting spanked on the Internet, the best approach is to find out the source of the negative feedback. Using the Internet as your tool, try to find as many complaints as you possibly can about your product or service. Here are a few examples of methods you can use to find negative vibes.

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