Getting it Printed
Getting your measured mail piece (not junk) printed has many options to choose from.
From 1 to full colorFor mailing I highly recommend commercial offset printing. Here are some prices that we offer on cookie cutter items.
Exploring Your Report Data
Like any campaign you are tracking, online or offline, analysis is the most meaningful part to improve your ROI. To save wasting time, start by looking at what is important to you … your goals. Key performance indicators for each goal you have should be determined. In this post I will share an explanation of key performance indicators and how to apply them to your campaigns.
In this article I am using 2 fictitious domains for the purpose of this post.
A Call to Action is all it Takes
If you opt in on a landing page (you should), you will want to co-ordinate the look and style with the mail piece. Make your landing page a “Visitor to Action” Design. Here are the steps to take when you want to measure the effectiveness of print mailings using Google Analytics.
Step 1- Create Vanity URL
A vanity URL is inexpensive and easy to set up. It will serve the purpose of tracking your print mailings from a unique domain.
Step 2- The Coupon Mailer
Take note of the URL I am promoting, www.hbp.com. That means that the visitor is redirected to HotButteredPopcorn.com and counted as a visitor in Google Analytics. If you have the code fully integrated on HotButteredPopcorn.com then you will be able to see what your visitors from your mail campaign are doing. You got that? It’s the key to this whole tracking concept.
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