Author bio:
Alex Petrovic – Dejan SEO company
Link building team leader
At the beginning of the month, Google rolled out an update to its search algorithm called Fresh that affects 35% of the company’s search results. In 
comparison to Panda, another update that only affected 12% of results, the Fresh update is going to impact a substantial amount of users.
The point of the Fresh update was to provide searchers with more timely results, as the name implies. Google’s indexing system, referred to as “Caffeine,” makes this possible through its high-speed crawling of the Internet. Now when a person makes a search for something such as the President’s approval rating, the first results will automatically be ranked with preference given to sites that have recent content.
Ranking with search engines naturally is rarely a fluke today. You really need to know the anatomy of keywords. Yes, there are different keyword types that will definitely affect the way people interact with your website. For example, if you are using experimental keywords (ones you just decided to try) you really have no idea how people will convert until the keyword proves itself. When it does it becomes a money keyword.
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