Advice on Getting Started With Google Analytics

The Power of Data Driven Decisions

In this journey I want to discover how to become masters of our own destiny. We are covert agents that carry out elite tasks like unlocking the secret to behaviors and actions of website visitors. Be forewarned this introduction to our Google Analytics in business is not prepared Albert Einstein style. It is intended to help you understand the true capabilities of Google Analytics in simple terms. This amazing software is provided free by Google and when you unleash its true power I am 100% sure you will use it for all of your marketing analysis.

A very small percentage of Google Analytics users actually use this program to its potential. The reason for this is the lack of knowledge. There are simple ways you can enhance your business data using filters, plugins, and expressions. I like to think of them as recipes. For each website and campaigns there are recipes used to bring all that juicy data into your reports. Filters you apply will always have a reason for use; to enhance your data.

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Priming up Your Interface

How to Make an Interface on Steroids

Let’s take a look at the Google Analytics interface primer. Before we begin to use the Google Analytics interface why not enhance the data so you are going to see in reports? This will give you more data than you can see with a standard set up.

A Specialized Setup

When you get into the groove and do a proper pre-installation analysis you’ll find there are many conversions and micro conversions you can track. Additionally, there are many different ways to track them. While you are working through the details of all items you are going to track such as leads, product purchases, high brand pages there’s other stuff to do. Why not do a proper analysis before installing the code? Check for broken links, discover website architecture, and see what pages are redirecting. Most importantly, the best way to place the code and set up your interface. These are three basic pre analysis ingredients you can use to improve your installation on every project.

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What to Consider Before Set Up

Planning Makes Meaning

When you do your pre website analysis you’ll be able to determine what are the special requirements for your installation. Tracking events in flash, tagging links, joining to AdWords, blocking IP addresses, and identifying any special coding circumstances are a few examples. So it is important that your client remains in the know with configuration settings especially when they relate to conversion and goals. It is a good idea to provide a summary of the installation after it is completed.

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What to Consider Before Set Up

Planning Implementation

When you do your pre website analysis you’ll be able to determine what are the special requirements for your installation. Tracking events in flash, tagging links, joining to AdWords, blocking IP addresses, and identifying any special coding circumstances are a few examples. So it is important that your client remains in the know with configuration settings especially when they relate to conversion and goals. It is a good idea to provide a summary of the installation after it is completed.
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Filters, Plugins and IP Blocking

Not to repeat myself but setting up goals is the most important part to tracking key information about your website interactions. But when you are deciding on goals you must technically consider different types of goals you can choose from. There is regular expression match, head match, exact match gold types. These types work as filters for URL strings and basically can help you produce better (more meaningful) data.

Now you can study your goal funnel visualization after significant website activity and learn where the friction points are. You may learn that you are making it extremely difficult for your web site visitors to purchase your products. That’s no good!

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Tracking Outside The Box

Follow Your Process – Track The Most for the Least!

If you spend too much time with Google Analytics you end up doing things like developing questionnaires and process documents to make tasks easier. For better or worse it’s just the cold hard facts. These questionnaires are developed from repeating the same process and exposing it to clients. Based on feedback and interactions rate forms and interactive documents are developed to keep the client and the analyst on the same page.

There is a documented process and certain steps that you can take with every single configuration and setup you do in Google Analytics. It will cover your pay per click advertising, e-mail marketing, banner advertising, Facebook advertising, offline advertising, you can even track phone calls using Google Analytics. Tools and forms will prevent you from getting headaches and sleeping better at night… They will also help you uncover the unique requirements of each domain.

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Landing the Client

Gain Trust with Genuine Expertise

When you make a solid connection with a client long-term relationships can easily form. This is because you are an expert; smart people like to deal with experts in their industry.

Becoming Google Analytics qualified is mostly common sense stuff with a small amount of understanding in filters and expressions. To sign up and get the knowledge you need to breeze through your Google Analytics individual qualification, subscribe to GaLearning.com and get more information on our Google Analytics ninja for business course.

Browse through our Google Analytics video gallery and learn about Robert and Mukesh. You’ll also learn, while viewing other videos, that Google Analytics is a very handy tool to use for multichannel marketing. This means that you can track offline marketing such as direct mail, TV, radio and even phone calls.

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