Tracking Outside The Box

Follow Your Process – Track The Most for the Least!

If you spend too much time with Google Analytics you end up doing things like developing questionnaires and process documents to make tasks easier. For better or worse it’s just the cold hard facts. These questionnaires are developed from repeating the same process and exposing it to clients. Based on feedback and interactions rate forms and interactive documents are developed to keep the client and the analyst on the same page.

There is a documented process and certain steps that you can take with every single configuration and setup you do in Google Analytics. It will cover your pay per click advertising, e-mail marketing, banner advertising, Facebook advertising, offline advertising, you can even track phone calls using Google Analytics. Tools and forms will prevent you from getting headaches and sleeping better at night… They will also help you uncover the unique requirements of each domain.

Tracking Strategy Video

You can use the event tracking to get inside the visitors mind while viewing videos.

Placing the Google Analytics tracking code on your site can be done in just a few minutes. But it is not the correct way to set enterprise class analytics in place to track at an optimum level. Data must be collecting 100% accurately in your client must understand that is your goal along with and optimized configuration. It really depends on how serious you are about clean data that you will action one day.

There are currently fortune 500 companies seeking good web data analysts. Rumor has it they are hard to find, and I can confirm that is a fact. Once you become consciously competent I have no doubt your skills will be in demand.