Google Analytics Video – Interface Hop Up Part 2

Priming up Your Interface

How to Make an Interface on Steroids

Let’s take a look at the Google Analytics interface primer. Before we begin to use the Google Analytics interface why not enhance the data so you are going to see in reports? This will give you more data than you can see with a standard set up.

A Specialized Setup

When you get into the groove and do a proper pre-installation analysis you’ll find there are many conversions and micro conversions you can track. Additionally, there are many different ways to track them. While you are working through the details of all items you are going to track such as leads, product purchases, high brand pages there’s other stuff to do. Why not do a proper analysis before installing the code? Check for broken links, discover website architecture, and see what pages are redirecting. Most importantly, the best way to place the code and set up your interface. These are three basic pre analysis ingredients you can use to improve your installation on every project.

  • Decide if you are going to run pay per click advertising. This is one of the decisions you want to make before setting up your interface. Maybe you want to track commerce? With the ecommerce integration a specialized setup is required in order for you to see when people buy things.
  • Some websites have special needs that need to be identified prior to installation. Examples include flash goal funnels, ecommerce and non-html pages. Perhaps you want to track flash events? It’s no problem you can use event tracking to track user interactions with flash.
  • Implementing your code is a strategy that needs to be integrated with reporting. Clean data is the best way to make data driven decisions. Small setup practices such as blocking unwanted traffic IP addresses are often overlooked. This can have a significant effect if you work on a network of 200 or more people that access your website each day without goal fulfillment intentions.

Prime Your Interface Video

About personaguru

I am an internet marketing consultant from Toronto, Canada with 2 decades of print media background and several years of internet marketing experience. I love anything artistic, including social media, which to me has the capacity for the ultimate expression of art, media and the written word. Where the printing press took the written word to the next level, the internet and social media is the ultimate explosive medium for self and group expression.
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