Finding Good Website Analysis Help Best Practices Part 4

Zoom in on Quality Website Analysis

How’s Your Coding Skills

When setting up new accounts, tracking code will need to be integrated throughout the site. There are many special exceptions that will need knowledge and TLC to integrate- like ecommerce integration. With novice to intermediate coding skills, installation of code and even tweaking pages is a lot easier to tackle or delegate when you understand the basics. With Google Analytics, regular expression knowledge is also helpful for filters and goals. When the team agrees to implement changes from data analysis you will know exactly how to execute them.

Google Analytics Training Video Series

Suggested Questions to Ask

• Do you have any html coding skills?
• Can you edit /publish documents, install tracking code or place conversion code on appropriate pages?

Do You Have Good Communication Skills?

When you need to communicate your findings with others, having a good delivery will influence the actionable items that receive the stamp of approval. This applies to professional analysts that present reports to clients. If you are doing your own site analysis you will only need to communicate with yourself.

Suggested Questions to Ask

• Have you worked directly with clients before? For how long? Are you comfortable delivering your message to others?
• How many languages do you speak?

Analysis of Algorithms

In search engine optimization Algorithms are evolving. It seems as though Google’s engineers never sleep. Search engines play a critical role in your marketing strategy, search engine marketing. When analyzing data for a website it’s beneficial to know how Google’s Algorithms are working. This information can be leveraged in your reporting. You can use analysis software to learn about incoming link analysis, PageRank, social influence

Suggested Questions to Ask

• Do you have any experience with SEO (search engine optimization)?
• Are you familiar with incoming and outgoing links? Can you provide analysis?

There are four basic phases an analyst goes through

1. Learning.
2. Competent.
3. Consciously competent.
4. Unconsciously competent.

When an analyst reaches unconsciously competent both client and analyst can feel it in the air. Moreover, the client can make measurable improvements that show up in the bank account sparkline.

Google Analytics Training Video Series

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