Joining AdWords to Google Analytics

Before you go ahead and install analytics let’s make the following considerations. One important choice you need to make before creating a Google Analytics account is whether you are going to use Adwords for advertising or not. In simple terms, if you are going to use AdWords then you should create (and join) your account starting from Google AdWords.

After you have created your Adwords account go to My Account>Account Preferences>Tracking> Edit, then check the box.

adwords-tagging Google Analytics- What you Need to Know Before Installing

Linking Google AdWords to Google Analytics Video

After you have completed automatic tagging simply click the analytics tab you see above and follow the simple, step-by-step instructions. So as an Adwords user, if you went ahead and just created your analytics account first you would not be able to join them. When Adwords and Analytics are joined, improving the ROI picture is a lot clearer.

Now you will have full access to Adwords data in Analytics.

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