Google Analytics Supported Ecommerce Software

There are many ecommerce solutions that make integration of the Google Analytics tracking code easy. Here is a list of the more popular Ecommerce software used that support “plugin activated” Google Analytics integration.

Name
Plugin Supported
Installation
Product Cart
Y
 Instructions
Miva Merchant
Y
 Instructions
Zen Cart
Y
 Instructions| New Release
3DCart
Y
 Instructions
Storefront
Y
 Instructions
Site Builder Pro
Y
 Instructions
Plimus
Y
 Instructions

The reason I have listed these sites is the integration of the GATC (Google Analytics tracking code) is much easier. We can simply follow the instructions each software manufacturer provides. If your site uses custom ecommerce software you will need to follow the instructions on the Google Analytics website.

Custom Ecommerce Set Up

Identify the checkout page where a custom installation is required. Here’s how the tracking code works …

  • Creates transaction objects
  • Adding items to transactions
  • Send transactions to Google servers

Once ecommerce tracking is configured on your website set up the interface so it is ecommerce enabled. You’ll also want to optimize your account with goal funnels, an ecom profile and filters that are specific to your website’s core goals.

After installing the tracking code using software assistance or custom form variables, it must be tested to make sure it is recording the correct data.

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