Module 4- Placing Tracking Code Video Outline

We are on a roll now. After the creation of Module 1 and Module 2 this is really fun.  We have answered lots of great questions asked by our host. What we are focusing on in this training video is 100% code placement accuracy.

Before Placing *GATC on Your Website

*GATC= Google Analytics Tracking Code

Google Analytics Training Video Series

Specify the Home Page

Have you ever noticed a funny looking “” that shows up in your Google Analytics report? The reason you see that is because you have not set your home page. When you are setting up Google Analytics one of the steps that you should take is setting the default homepage. When you tell Google Analytics what your home page address is that ugly backslash showing up in your reports will disappear.

Click to Edit Profile (you must be logged in to your GA account)

Filter IP Addresses and Ranges

Filtering an IP address takes only a few moments and is a step that helps keep your data clean with pure visits. But what happens if you work on a network of many people on the same IP range? Normally you would have to write your own regular expression that would simply block the entire range of IP addresses. This requires advanced knowledge and testing before you know the filter is functioning properly. On a large network it is really important because many people from your company made logon to your website without intentions to buy what you are selling. Therefore your data becomes clouded. You can use the free Google Analytics IP Range Blocking tool that will write your expression required to block your entire network from showing up in Google Analytics reporting. All you need to do is enter the beginning IP address and ending IP address.

Block IP Only

Click to Block IP Adresses (you must be logged in to your GA account)

Block IP Range Only

Click to Block IP Ranges

Determine Goal Match Type to Use

There are three goal match types you can use for setting your goals. The most commonly used is head match. Exact match will display exactly what is present in the browser URL address bar. Regular expressions will help you distill a URL that has many identifiers. You can use the regular expression match to customize how you want your URL to be filtered. In order to make the best decision for goal type matches you will need to understand your objectives and coding language used to create your website.

Use the Pre-Site Analysis Form

It is in our nature to create tools that make jobs easier. This is how we grow the world that we live in. What would you say if I told you I had a tool for Google Analytics? This tool would help you unlock all of the challenges and determine the precise strategy for implementation and reporting. That’s right; one tool will uncover the entire game plan! This tool will only be available for membership Clients. It is one of the most amazing process control forms you have ever seen developed specifically for Google Analytics. Many members comment it is worth more than a cost of the learning tutorial. Answer all the questions on this form and provide a detailed report about your project. Based on the way you answered all questions – a custom action plan is instantly provided with instructions on how to precede.

You’ll also receive recommendations on key performance indicators to watch with this particular website. Use this raw data to help you develop your business into a professional web site analysis company. We also have other privileged forms that will be shared with members only as we move along. You will benefit by having access to expert information and tested documentation processes.

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Event Tracking

Using this feature allows you to track interactions with flash objects. You can also track interactions with video. This is done by installing a special little JavaScript snippet to your web pages. In the video example you are able to see how simple interactions report in your analytics content reporting. You can create categories, record actions, label events, take a look at trending, and even see the host names of users. This robust feature in Google Analytics allows software programmers to refine usability attributes through event analysis.

View Event Tracking (you must be logged in to your GA account)

Placing the Google Analytics Tracking Code

Most of the time, placing the code on the website is a breeze. Now that we have uncovered any challenges through a thorough pre website analysis integration the code will be placed accurately. Where special customized code was determined to be a requirement we can now place it. That includes placing custom ecommerce code, cross domain linking or any other challenge we uncovered during pre website analysis questionnaire inputting. You can also use the Google Analytics code generation page to create customized cross domain linking code.

Update- Use the Asynchronous Tracking code for improved performance and code placement flexibility.

OTHER WISE…

Get the standard tracking Code (you must be logged in to your GA account)

Verifying Code Placement

One of the easiest and best ways to verify the code has been integrated the accurately on your website is to use the free sitescan. When you use this tool make note of the number of web pages that have Google Analytics tracking code placed improperly. At the time of this tutorial almost half of the web pages on the Internet had the Google Analytics tracking code placed incorrectly. This means that half of the world is making decisions based on clouded data in Google Analytics.

After you enter your e-mail and web site address the system will automatically send you an excel file with a detailed report. In this report you’ll see the pages that code is present on and the pages there is no code present on.

Mind-Mapping Your Process

This makes your job all whole lot easier. By using this software to implement every installation you can generate an owner’s manual detailing all of the specific steps you have taken. These reports can be used to help your client understand the significance of taking the step of the analytics professional configuration and analysis. This method of workflow is also a very productive method for Internet marketing companies to employ. Why reinvent the wheel? Everything we have just learned throughout this tutorial is now conveniently placed in one work flow chart. The entire team can stick to the plan easily. When projects are completed they can easily be shared with the client in MS Word or PDF format.

This process is completed in Mind Manager MindJet. Mind manager is an industry leading company in mind mapping software.

There are two different mind-mapped process is shown in this video.

• Complete Google Analytics installation process
• Complete Google Analytics installation process and key performance indicators strategy

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Adding Site Search to Your Website

When you enable site search you will be able to see the keywords that people enter into your internal search engine. If you begin to study the behaviors of people that use your search engine you will determine what they really want when they come to your website. This is one level deeper than Google search. If someone types of phrase into Google search and finds your website, then uses your search engine it tells you exactly what people are looking for. I say activate site search if you have your own search engine.

Learn More about the Interface

If you’re somebody who likes flowcharts and wire frames you’ll want to check our Google Analytics wireframe out. It is a complete diagram of the analysis reporting user interface. If you click on any of the links you can learn more about each metric and dimension.

Tracking Code Analysis and Placement Summary

• Make sure you specify home page for clean reporting
• You should filter IPs and ranges
• Configure event tracking with flash files, get inside.
• Decide on best Goal Match Type to use
• Add Site search in site has internal search
• Use the pre analysis form to document the needs of each site (free)
• Follow a process map
• Visit interface wireframe to learn how it works
• Contact us if you need help
• Recommendations for effective reporting structures
• Purchase process maps for easy installation for $49/ map $85/ Both

Support & Solutions

Remember that if you run into a snag or problem where you need help, don’t be afraid to ask. Our support is thorough and very knowledgeable.

Follow the Process Map

Learn from the Google Analytics interface wire frame for free. Get professional analytics process maps for implementation.

• Specify the home page
• Filter a IP addresses and ranges
• Determine goal match type to use
• At internal site search feature
• Use the PRE analysis form
• Follow the process map
• Learn from the Google Analytics interface wireframe

Well that’s another module completed. We now have the code on our website  and are tracking visitors coming to our website.

If you want a guiding hand placing the code check this video out.

Google Analytics Training Video Series

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