I have been so busy over the last few months I haven’t had much time to think about the important stuff.  You know those amazing rivers of gold that are found in web analytic data. A few weeks ago I had a good breather from a heavy project I was working on, thank the lord. I got to my analytics dashboard right away and wanted to share my view with you.

Ain't that sexy!

In case you are not familiar with Google Analytics, I am comparing that last 2 months against each other. The blue line is the most current month…SWEET.

It got me really excited and  dove into my data. I wanted  to learn why my visits and page views spiked by 250%.  As I navigated to “All traffic sources” like I have a million times before, a strange feeling came over me. I have done this so many times before why not create a live tutorial of my stuff? Our team has done countless configurations and data interpretations, let’s document our process from start to finish and show we how to do it. Let’s also share our mind-mapped process documents.

Around the same time I was thinking about this, the phone rings. “Hi Robert, my name is Mukesh. A friend of mine recommended you to me.  I would like to hire your company for Google Analytics Training. I am wondering how to get started.” Mukesh and I talked for the next 35 minutes, it turns outs he is strong in video marketing. It’s funny how things happen sometimes but there was something synergistic about our conversation.

I said “Hey Mukesh, what would you think about being my student and creating a Google Analytics Video Training system?  I’ll show you Ninja covert tactics that I have learned through GAAC (Google Analytics Authorized Company) and GAIQ (Google Analytics Individual Qualified). It’ll be a lot of fun!”

After about 10 seconds Mukesh responded “Let’s do it! When do you want to start?”

1 Month Later We Bring You Our Complete Training System

Google Analytics Training Video Part 1

Acknowledgements

These are people that have helped us gain tremendous knowledge in Google Analytics.
- Avinash Kaushik- Thanks for the greatest methodologies, analytics views and brutally honest 10 / 90 rule.

- ROI Revolution- Thanks for the best Google Analytics training and technical support.

- TechWyse Internet Marketing- Thanks for great internet marketing opportunities.

Video Course Outline

Kids Ask the Best Questions

Sometimes the most difficult question in life is why? Your kids ask you all the time why do birds fly or why do onions make you cry. Kids are amazing and why is a very powerful question.
- How do birds fly?
- Can fish breathe air?
- Why does cutting onions make you cry?

segways into…

Module 1- Why?

Staying in the vein of “why”, ask yourself why you have a website? What is it supposed to do? Do you want it just to sit online collecting cyberdust? Of course you don’t or you would not have one.

Why Do You Have or Want a Website?

  • What are the types of websites?
  • How to decide on what type of site
  • Live examples of site types and why they are categorized that way
  • How to develop key performance indicators
  • There are 3 main “Site Types” Lead generation, Ecommerce and Brand lift

1) Dissecting a Brand lift Site

Winner: Nike

Nike has one of the nicest branding sites I have ever seen. Let’s explore why I think the Nike site it a great branding example site.

Nike Personal Homepage

  • Prominent brand visibility
  • No aggressive opt in forms
  • No “buy now” offers
  • Powerful demographic Image. Canada Wins Gold, Beats U.S. 3-2 In OT

THIS IS A GREAT BRAND LIFT SITE.

2) Dissecting a Lead Generation

Winner: Allied Van Lines

  • 3-5 second glance
  • Toll Free Number
  • Lead Form

Free website analysis used in training video.

3) Dissecting an Ecommerce Site

Dell Computer – Homepage

  • Has User Registration
  • Easy to click product purchase
  • 3-5 Second Glance

Dell Computer – Observations

  • Good Human Interface Design
  • Good Information Presentation
  • Live support offered
  • Getting to know your users
  • Display specific products
  • Lot’s of product
  • Easy to select visually
  • Complimentary products
  • Full product description shown
  • Follow the Green Buttons
  • Write review on Facebook
  • Thorough Checkout
  • Serious about doing business online
  • 10 clicks to purchase

I LIKE IT

Summary

Generally there are three type of websites…

  • Lead Generation- Gathers leads for your business by phone or lead form.
  • Brand Lift- Reinforces and creates more brand awareness.
  • Ecommerce- Sells products.

Which type of site do you have or want?

Note: A lot of website owners have websites without a purpose. When asked “why” the response is “huh”? Don’ t feel bad if you cannot answer “why”.

Plan Tracking Strategy

Set Up Lead Form Goals

How to Track Optins and Lead Processes

  • Identify page URLs
  • Place lead page URLs into Interface
  • Choose goal match type
  • Place Destination URL

Sidebar Lead Forms Have no Receipt Page

I cannot track them right? Wrong.

You have seen the side bar or small opt in forms on many websites right? They can be tracked in Analytics. Why? Because you will learn what source of traffic in most profitable to you (Completes the lead form).

Most of these forms use the “post” method.

You can use…

Virtual Pageview Tracking

Use virtual pageview code for forms without thank you pages.

Original Form Example

Modified Form Example

Brand lift Tracking

What pages on your site are the most relevant to your brand? Videos show you how to …

  • Set goal funnels up for pathways to brand pages
  • Use Top Content to reveal the most frequented pages
  • Check Visitor Loyalty, Recency, Length of Visit, Depth of Visit
  • Set-up Time on Site and Pages/Visit site goal presets

BUILD AND MEASURE BRAND WITH GOOGLE ANALYTICS

Track Brand with Virtual Pageviews

If you have branded PDF files for download, wouldn’t it be nice to know the peoples favorites? How about who sent them and what keywords they used to find you? You can modify the link code.

Tracking with Manual Tags

Email – Banners – Traffic Sources – PDFs

Campaign Source (utm_source):

referrer: google, citysearch, newsletter4.

Campaign Medium (utm_medium):

Marketing medium: cpc, banner, email.

Campaign Term (utm_term):

Identify the paid keywords.

Campaign Content (utm_content):

Use to differentiate ads.

Campaign Name (utm_campaign):

Product, promo code, or slogan.

Tracking Summary

  • What is the type of site? It can be more than 1. E.g. Lead and ECOM
  • What are the goals you want to track?
  • Do you want to use manual tags?
  • Will you need virtual pageviews?

What’s Special about Your Site?

  • Cross Domain Linking
  • Track Flash Goal Pages
  • Tracking Pages in a Frame Set
  • Event Tracking
  • Ecommerce Tracking
  • Joining AdWords to Analytics
  • Blocking IP Addresses

This information is all clearly illustrated in our Google Analytics Video Training Tutorials. The one time fee to see over 10 hours of live action is $99. The information you get from this learning system will show you the entire process with documentation.

Google Analytics Training

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