Google Analytics Free Tutorial
Code Installation Primer
Installing Google analytics is my favorite (invented word when I am describing beyond favorite). Besides the fact that it’s free, it is also enterprise class web analytics. When it Google Analytics is optimized for your campaigns it definitely gives you an advantage over your competition that is not using web analytics.
For savvy webmasters, installation the tracking code is usually straightforward. However even pros struggle with installation when other variables enter the picture such as ecommerce, advanced filters, or expressions. Spending extra time or hiring your favorite Google Analytics professional to install your code is a safe bet. Additionally, a professional Google Analytics installation insures you are collecting data accurately.
How Google Analytics Works
If you ever wondered how Google Analytics tracks your website this is a pretty interesting article explaining how the tracking works. Did you know the visitor actually leaves your site and enters the Google Servers? That’s pretty cool, but only 1 of countless other amazing facts on the way this software works. Once you walk through the process many other questions you may have are answered.
How the Tracking Code Works
Without this little snippet of code on your website Google Analytics with not work. The standard code you download from the interface works with most sites. Additionally you can modify the tracking code many different ways to accommodate to your needs. A noteworthy pint is roughly 45% of all web pages scanned do not have the tracking code installed properly.
Install Google Analytics Tracking Code Like a Pro
Although it only takes a few moments to install the GATC (Google Analytics Tracking Code) on your site, there are many curve balls to watch for. In this free Google Analytics learning manual you will learn a good approach to installing the tracking code on any website. This includes the special attention items like cross domain linking, tracking sub domains and ecommerce integration.
