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| Content | Overview | Top Content | Content by Title | Content Drilldown | Top Landing Pages | Top Exit Pages | Site Overlay | Site Search | Overview | Usage | Search Terms | Start Pages | Destination Pages | Categories | Trending | Event Tracking | Overview | Categories | Actions | Labels | Trending | Hostnames |
This is where we analyze content pages. 
Helpful Links
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Here is where you get a general view of your page content statistics.
Navigation Analysis
Navigation Summary
- How visitors found your content.
Entrance Paths
- Paths visitors used to get to your content.
Landing Page Optimization
Entrance Sources
Entrance Keywords
Click Patterns
Find the most interesting pathways on your site.
Site Overlay
- Click data on top of your website.
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Top content can also be used to help test page tracking questions. You can use the search field at the bottom to find pages. If they do not show up (and have had site visits) they are not being tracked.
Top content reports is where you can see the highest trafficked pages which are not always your best performing pages. Click the link to drill interesting pages down.
You Can Analyze:
- Page views
- Unique Page views
The number of visits during which one or more of these pages was viewed.
- Avg. Time on Page
The average amount of time visitors spent viewing this set of pages or page.
- Bounce Rate
The percentage of single page visits resulting from this set of pages or page.
- % Exit
The percentage of site exits that occurred from this set of pages or page.
- $ Index
The average value of this page or set of pages. $Index is (Ecommerce revenue + Total Goal Value) divided by Page views for the page(s).
You can also view your report in table, performance, percentage and comparison views. Choose from day, week or month timelines.
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These are content page groups that the majority of your site visitors view.
By default Google Analytics shows the first ten entries. You can reveal more entries by using the pull down menu.
You can Analyze:
Page views
Unique Page views
The number of visits during which one or more of these pages was viewed.
Avg. Time on Page
The average amount of time visitors spent viewing this set of pages or page.
Bounce Rate
The percentage of single page visits resulting from this set of pages or page.
% Exit
The percentage of site exits that occurred from this set of pages or page.
$ Index
The average value of this page or set of pages. $Index is (Ecommerce revenue + Total Goal Value) divided by Page views for the page(s).
You can also view your report in table, performance. percentage and comparison views. Choose from day, week, month or comparison timelines.
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You can drill down the site structure that follows the landing page. Find out what pages mean the most to your business model. Look for content pages that have high bounce rates. On the other hand you will find pages that people spend more time on = good engagement.
Analyze:
Page views
Unique Page views
The number of visits during which one or more of these pages was viewed.
Avg. Time on Page
The average amount of time visitors spent viewing this set of pages or page.
Bounce Rate
The percentage of single page visits resulting from this set of pages or page.
% Exit
The percentage of site exits that occurred from this set of pages or page.
$ Index
The average value of this page or set of pages. $Index is (Ecommerce revenue + Total Goal Value) divided by Page views for the page(s).
You can also view your report in table, performance. percentage and comparison views. Choose from day, week, month or comparison timelines.
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This is an especially useful metric for pay per click. If your top landing pages are showing high bounce or short visits, landing page redesign is in order.
You can Analyze:
Pageviews
Unique Page views
The number of visits during which one or more of these pages was viewed.
Avg. Time on Page
The average amount of time visitors spent viewing this set of pages or page.
Bounce Rate
The percentage of single page visits resulting from this set of pages or page.
% Exit
The percentage of site exits that occurred from this set of pages or page.
$ Index
The average value of this page or set of pages. $Index is (Ecommerce revenue + Total Goal Value) divided by Page views for the page(s).
You can also view your report in table, performance. percentage and comparison views. Choose from day, week, month or comparison timelines.
Helpful Links
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Finding out the top exit pages on your site is helpful in uncovering poorly performing pages. There are usually only a few pages that should have higher exit rates, receipt pages after a purchase is made.
You can Analyze:
Pageviews
Unique Pageviews
The number of visits during which one or more of these pages was viewed.
Avg. Time on Page
The average amount of time visitors spent viewing this set of pages or page.
Bounce Rate
The percentage of single page visits resulting from this set of pages or page.
% Exit
The percentage of site exits that occurred from this set of pages or page.
$ Index
The average value of this page or set of pages. $Index is (Ecommerce revenue + Total Goal Value) divided by Pageviews for the page(s).
You can also view your report in table, performance. percentage and comparison views. Choose from day, week, month or comparison timelines.
Helpful Links
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Roll the mouse over links and see conversions, revenue metrics and clicks. Identify the most important links on your page. Find out how they are performing. If links to important goals are not seeing the action you would like then reposition them into prime monitor space.
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Learn why people really come to your site using site search. There are other uses for this feature such as tracking user IDs. Now that can be juicy information to know. Take it to another level by seeing which terms convert the best (see below).
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Site search is used to gain insights into what people are really looking for on your website. What do visitors enter into your search box. You can also use this feature to extract information from other query fields.
View by day, week, month.
Analyze
Pages/Visit
- The average number of pages viewed during a visit to your site. Repeated views of a single page are counted.
Avg. Time on Site
- The average duration of a visit to your site.
% New Visits
- The percentage of visits by people who had never visited your site before.
Bounce Rate
- The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).
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Allows you to compare how many visitors used site search vs.how many did not.
Analyze Visits
Pages/Visit
- The average number of pages viewed during a visit to your site. Repeated views of a single page are counted.
Avg. Time on Site
- The average duration of a visit to your site.
% New Visits
- The percentage of visits by people who had never visited your site before.
Bounce Rate
- The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).
Available Views
- Table, Percentage, Performance, Comparison
Available Timelines
- Day, Week, Month, Comparison
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What terms are entered into the search field on your website?
Above we are tracking registered user IDs that login. Then we can switch to goal conversion view by clicking the "goal conversion" tab to see which ID makes the most purchases.
Available Dimensions
- Source
- Medium
- Campaign
- Keyword
- Ad Content
- Visitor Type
- Landing Page
- Language
- Continent
- Sub Continent
- Region Country/Territory
- Region
- City
- Browser
- Operating System
- Screen Colors
- Screen Resolution
- Flash Version
- Java Support
- Network Location
- Hostname
- Connection Speed
- User Defined
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In this report see which pages your visitors start their search from.
From there you can see how well those start page converted to a goal by clicking the goal conversion tab. See yellow highlighted areas.
Available Views
Table, Percentage, Performance, Comparison
Total Unique Searches
% of Site Total: 100.00%
Results Pageviews/Search
The average number of times visitors viewed a search results page after performing a search.
% Search Exits
The percentage of searches that resulted in an immediate exit from your site.
% Search Refinements
The percentage of searches that resulted in another search ( i.e. a keyword refinement).
Time after Search
The amount of time people spent on your site after searching.
Search Depth
The average number of pages people viewed after searching your site.
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Which pages are most commonly found when a visitor uses site search on your site. Drill down interesting pages to see what queries were used to find the page.
Find out how important each page is to your business by clicking the goal conversion tab.
Available Timelines
Day, Week, Month, Comparison.
Available Views
Table, Percentage, Performance, Comparison
Analyze:
Total Unique Searches
% of Site Total: 100.00%
Results Page views/Search
The average number of times visitors viewed a search results page after performing a search.
% Search Exits
The percentage of searches that resulted in an immediate exit from your site.
% Search Refinements
The percentage of searches that resulted in another search ( i.e. a keyword refinement).
Time after Search
The amount of time people spent on your site after searching.
Search Depth
The average number of pages people viewed after searching your site.
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How are people using your search query box and what happens when they start paring down their queries? If you see (not set) it means the user did not select a category or the query field does not include one.
Make sure you find out
Available Timelines
Day, Week, Month, Comparison
Available Timelines
Hour, Day, Week, Month
Analyze:
Total Unique Searches
% of Site Total: 100.00%
Results Page views/Search
The average number of times visitors viewed a search results page after performing a search.
% Search Exits
The percentage of searches that resulted in an immediate exit from your site.
% Search Refinements
The percentage of searches that resulted in another search ( i.e. a keyword refinement).
Time after Search
The amount of time people spent on your site after searching.
Search Depth
The average number of pages people viewed after searching your site.
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This helps you see how your site visitors are interacting with your search query fields you are tracking.
Available Timelines
Day, Week, Month, Comparison
Analyze:
Results Page views/Search
The average number of times visitors viewed a search results page after performing a search.
% Search Exits
The percentage of searches that resulted in an immediate exit from your site.
% Search Refinements
The percentage of searches that resulted in another search ( i.e. a keyword refinement).
Time after Search
The amount of time people spent on your site after searching.
Search Depth
The average number of pages people viewed after searching your site.
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Track browser base events using event tracking. Includes tracking events within Adobe Flash. Event tracking
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Interactive Media Designer and Developer
Web Designer and Flash Developer at StomperNet
Every time you interact with the balls on screen you can see the GET__utm.gif call to the Google Servers using Firebug.
Report Screen for Event Tracking
Top Categories
* Which event categories are most common?
Top Category Actions
* What actions are people using in each category?
Top Category Labels
* What labels are being recorded the most?
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Event categories and actions with stats
Viewing Tabs Available
Site Usage
Events
All actions reported for the ‘ball’ category
- This is the name you enter for the group of objects you want to track.
Viewing Tabs Available
Site Usage
Events
Available Views
Table, Percentage, Performance, Comparison
Available Timelines
Day, Week, Month, Comparison
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Every category has a string tied to it. These strings are used to shows how users interact with web objects.
Viewing Tabs Available
Site Usage
Events
Available Views
Table, Percentage, Performance, Comparison
Available Timelines
Day, Week, Month, Comparison
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This is a string you can apply to include additional information about the web object.
Viewing Tabs Available
Site Usage
Events
Available Views
Table, Percentage, Performance, Comparison
Available Timelines
Day, Week, Month, Comparison
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Analyze
Total Events
% of Site Total: 0.00%
Unique Events
The number of visits during which this combination of actions, categories, and labels occurred.
Event Value
The total value of these events, based on the value assigned to each event multiplied by the number of times the event occurred.
Avg. Value
The average value of each event.
Viewing Tabs Available
Site Usage
Events
Available Views
Table, Percentage, Performance, Comparison
Available Timelines
Day, Week, Month, Comparison
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Find out the most popular hostname's accessing your events
Viewing Tabs Available
Site Usage
Events
Available Views
Available Timelines
Day, Week, Month, Comparison
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