Advanced custom segments allow you to create a clear graphic comparison to gauge visitor engagement quality. It is easy to create Advanced segments on the fly.
Start by clicking on the advanced segments menu in the upper right hand corner of the screen.
Then navigate to create a new advanced segment. You can also use Default segments but in this case I want to see how my local visitors are interacting with my website. Since we have a website that invests a lot in local advertising it would be helpful to know how our local audience is responding. We are an internet marketing company based in Toronto, Ontario Canada. Let's create an advanced segment that will let me compare (Ontario) local traffic with over-all traffic.
Advanced segments can be created in seconds by dragging and dropping metrics and dimensions of choice.
When you are done name your segment as shown above.
Now, when you return back to your dashboard you can apply the advanced segment against total site visits to see how much of your over-all website traffic is from local geo targets.
The Final Advanced Segment Report
At a quick glance we can see Ontario traffic is almost 50% of the total traffic visiting the site. Local traffic is more engaged with the site using bounce and time on site as a gauge.
How to Edit Advanced Segment Reports
Under the settings in the side navigation menu gives you control over Advanced Segments and Email Administration. This is where you can edit, copy, delete or apply to advanced segmented reports.
NOTE: Advanced segmentation looks at historical data where as filters do not. Filters start working from the minute you install them. In the past filters and profiles were the only option.
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