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Home >
1. Interface Wireframe >
1.7 E-commerce
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| E-commerce | Overview | Total Revenue | Conversion Rate | Average Order Value | Product Performance | Product Overview |
Product SKUs |
Categories | Transactions | Visits to Purchase | Days to Purchase
You must enable ecommerce in your settings and install custom form variables on the checkout page in order for this to work.
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The overview screen gives you a quick glance at web based sales. You can view Conversion Rate, Transactions, Average Order Value or Purchased Products.
 Revenue AnalysisVisitors Profile:
- Languages, network locations, user defined
Traffic Sources:
- Keywords, paid keywords, non paid keywords, all traffic sources
Map Overlay
- Geolocation visualization
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What is the total revenue from web based purchases? Don't look for web analytics to match your back end sales. They should be within 3-5%. There are other remote possibilities like user security settings or javascript not supported that can affect your reported sales.
Available Timelines
Day, Week, Month, Comparison.
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When is your conversion rate the highest or when is it the lowest? Compared timelines to see how you are progressing.
Available Timelines
Day, Week, Month, Comparison
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When does your site receive its greatest average order size?
Available Timelines
Day, Week, Month, Comparison
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How are your products performing?
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Look at your products and find out what is the hottest mover and what is not.
Available Views
Table, Percentage, Performance, Comparison
Available Timelines
Day, Week, Month, Comparison
Quantity
Unique Purchases
The total number of times this product was seen in a transaction.
Product Revenue
The total revenue from product sales. Excludes tax and shipping.
Average Price
The average revenue per product.
Average QTY
The average quantity of this product (or group of products) sold per transaction.
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What are your most and least productive SKUs?
Available Views
Table, Percentage, Performance, Comparison
Available Timelines
Day, Week, Month, Comparison
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In the ecommerce transaction code that you modify for ecommerce tracking you need to insert the category or it will show up as (none).
Available Views
Table, Percentage, Performance, Comparison
Available Timelines
Day, Week, Month, Comparison
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Compare transaction timelines and look for trends.
Available Views
Table, Percentage, Performance, Comparison
Available Timelines
Day, Week, Month, Comparison
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What kind of a buying cycle do your visitors have? How many visits does it take until they purchase?
Available Views
Table, Percentage, Performance, Comparison
Available Timelines
Day, Week, Month, Comparison
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How many days does it take for a purchase to be made?
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