Multi Channel Marketing » optimization for GA
 
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Mailers- Track In Store Visits, Page Depth and Leads
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Tracking Campaign Goals for Direct Mail
Use Google Analytics to Improve Customer Loyalty Goal 6- Improve If one of the goals of your direct mail campaigns is to build more loyalty with your customers your efforts can be tracked. Once we get your website set up with Google Analytics tracking your mailings keep an eye on your visitor loyalty and recency reports. Below [...]
 
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A Few Enhancements You Might like Using filter and profiles appropriately will ignite your data and let you see things in your reports you would not otherwise see. Below is a list of my personal favorites. There are thousands more if you look around. I remind you this data comes from my own reporting system, that’s [...]
 
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Goals | Overview | Total Conversions | Conversion Rate | Goal Verification | Reverse Goal Path | Goal Value | Abandoned Funnels | Funnel Visualization | How do you set goal value?

 

1.6 Goals

Configure goals to measure conversion. You can create 4 goals per profile with no more then 10 levels per goal,
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Goals are top of the food chain for successful web analytics.
If you are interested in conversion (when people take desired actions) you'll want to configure goals.
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/goals

1.6.1 Overview
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Analyze
  • Goal conversions
  • Goal Performance
  • Goal Conversion Rate
  • Total Goal Value
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/goals

1.6.2 Total Conversions
See the total conversions.Use the pull down menu to view other goals.
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Available Timelines
Day, Week, Month, Comparison
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/total_goal_conversions

1.6.3 Conversion Rate
View the conversion rate of all goals by using the pull down menu.
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Available Timelines
Day, Week, Month, Comparison
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/goal_conversion_rate

1.6.4 Goal Verification
Confirm your goals and compare timelines.
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Available Timelines
Hour, Day, Week, Month, Comparison.
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/goal_verification

1.6.5 Reverse Goal Path
Helps you determine common pathways to goal along with source pages (where they started). The reverse goal path logs the last four pages. If the click stream source is beyond 4 pages it will not show up in reverse goal path reports
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Graph by:
Hour
Day
Week
Month
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/reverse_goal_path

1.6.6 Goal Value
Goal Value is the number of conversions multiplied by the goal value.
Available Timelines
Day, Week, Month, Comparison

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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface

https://www.google.com/analytics/reporting/total_goal_value

How Do You Set Goal Value?

Navigate to Analytics Settings > Profile Settings > Goal Settings

Making Goals- Method A

Enter your dollar value in the highlighted area. This method works for Time on Site and Pages/Visit goals.

Making Goals- Method B

  1. Click the URL Destination radio button
  2. Choose what match type you want to use (Regular Expression Match is for advanced users)
  3. Assign a dollar value to the goal

When you are done entering your information click Save Goal.

Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface

https://www.google.com/analytics/settings/edit_goal

 

1.6.7 Abandoned Funnels
When you have funnels set up it is easy to see when people abandon them. With high abandonment rates make changes to your design to improve abandonment. Then return and compare timelines.
Available Timelines
Day, Week, Month, Comparison
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/abandoned_funnels

1.6.8 Funnel Visualization
This is my favorite for seeing how my site visitors are interacting with my goal funnel.
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Available Timelines
Day, Week, Month, Comparison
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/goal_funnel?
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