Multi Channel Marketing ยป analytics
 
Helpful Google Analytics Filters
A Few Good Uses for Google Analytics Filters Prevent GATC Code Theft Your tracking code is visible to anyone on the internet. All they need to do is “view the source” of your webpages that have the GATC (Google Analytics Tracking Code) installed and paste it into another webpage. Now your data is skewed! Is there anything [...]
 
Google Analytics with AdWords
A Dynamic Duo for Internet Marketing Success What is an Adwords / Anlaytics Consultant? Well, how targeted are your visitors that arrive on your website from your Pay per click efforts? This is a key issue that speaks directly to conversion of your visitors. Creating the right visibility that communicates clearly to prospects is really the [...]
 
Tracking Campaign Goals for Direct Mail
Use Google Analytics to Improve Customer Loyalty Goal 6- Improve If one of the goals of your direct mail campaigns is to build more loyalty with your customers your efforts can be tracked. Once we get your website set up with Google Analytics tracking your mailings keep an eye on your visitor loyalty and recency reports. Below [...]
 
Phase 1- GATC Installation Steps For Tracking Print Response
Phase 1- Set-Up Google Analytics For Tracking Google Analytics Installation Checklist for Tracking Direct Mail Because tis the season to be jolly, I am going to share my installation recipe for tracking direct mail using Google Analytics with you. Feel free to employ it if it helps you. It is most important to me that this helps [...]
 
How to Analyze Your Print Campaigns
Mailing Campaign Analysis Exploring Your Report Data Like any campaign you are tracking, online or offline, analysis is the most meaningful part to improve your ROI. To save wasting time, start by looking at what is important to you … your goals. Key performance indicators for each goal you have should be determined. In this post I [...]
1.1 The Google Analytics Interface

All Components Included in Current Google Analytics Control Panel

About the Google Analytics Interface

Innovative, intuitive and evolving best describe the free Google Analytics Interface. What I find is lacking are "brass tacks" how to's. In the first part of this journey we are going to examine the control panel in a visual rich format.

Dashboard

This software is hosted on Google servers and will provide valued insights into your Adwords campaigns, search engine keywords, behavioral patterns, click stream analysis and much more. The aim of this tutorial is the get you well acquainted with the interface along with valuable tips on how to leverage it for your business. The ultimate in self - analytics management is a rock solid knowledge foundation.

High performance analytics derives from first party cookie based tracking and human deliberative intelligence. Good reporting software is a very small part of your investment in successful website analytics for business intelligence.

Current Google Analytics Interface Components

1. Interface Wireframe 1.5.3 Content by Title
1.1 Google Analytics Interface 1.5.4 Content Drilldown
1.2 Dashboard 1.5.5 Top Landing Pages
1.2.1 Saved Reports 1.5.6 Top Exit Pages
1.3 Visitors 1.5.7 Site Overlay
1.3.1 Overview 1.5.8 Site Search
1.3.2 Benchmarking Overview
1.3.3 Map Overlay Usage
1.3.4 New vs. Returning Search Terms
1.3.5 Languages Start Pages
1.3.6 Visitor Trending Destination Pages
Visits Categories
Absolute Unique Visitors Trending
Pageviews 1.5.9 Event Tracking
Average Pageviews Overview
Time on Site Categories
Bounce Rate Actions
1.3.7 Visitor Loyalty Labels
Loyalty Trending
Recency Hostnames
Length of Visit 1.6 Goals
Depth of Visit 1.6.1 Overview
1.3.8 Browser Capabilities 1.6.2 Total Conversions
Browsers 1.6.3 Conversion Rate
Operating Systems 1.6.4 Goal Verification
Browsers and OS 1.6.5 Reverse Goal Path
Screen Colors 1.6.6 Goal Value
Screen Resolutions 1.6.7 Abandoned Funnels
Flash Versions 1.6.8 Funnel Visualization
Java Support 1.7 E-commerce
1.3.9 Network Properties 1.7.1 Overview
Network Location 1.7.2 Total Revenue
Hostnames 1.7.3 Conversion Rate
Connection Speeds 1.7.4 Average Order Value
1.3.10 User Defined 1.7.5 Product Performance
1.4 Traffic Sources Product Overview
1.4.1 Overview Product SKUs
1.4.2 Direct Traffic Categories
1.4.3 Referring Sites 1.7.6 Transactions
1.4.4 Search Engines 1.7.7 Visits to Purchase
1.4.5 All Traffic Sources 1.7.8 Days to Purchase
1.4.6 AdWords 1.8 Custom Reporting
AdWords Campaigns 1.8.1 Overview
Keyword Positions
Audio Campaigns 1.9 Advanced Segments
TV Campaigns 1.9.1 Manage Email
1.4.7 Keywords 1.9.2 Advanced Segments
1.4.8 Campaigns 1.10 Help Resources
1.4.9 Ad Versions 1.10.1 About this Report
1.5 Content 1.10.2 Conversion University
1.5.1 Overview 1.10.3 Report Finder
1.5.2 Top Content
Top

Google Analytics Interface | Dashboard | Visitors | Contact | Privacy


Website Design, Promotion, Measurement and Empowerment.
Created by Robert Kennedy
Copyright 2009 GaLearning.com. All rights reserved