"The easier it is for visitors to reach their objective, the more likely they'll convert. Consider
carefully how much information you need to ask for. Do you need to ask your visitors to select a
city from a form when they already give you a zip code? Use this report to identify steps where
visitors lose interest. Go back and tighten up these critical pages. Make sure the next steps are
always clear and that you aren't asking for too much from your visitors."
- Google Interface