| Home > 1. Interface Wire frame > 1.4 Traffic Sources |
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| Traffic Sources | Overview | Direct Traffic | Referring Sites | Search Engines | All Traffic Sources | AdWords | AdWords Campaigns | Keyword Positions | Audio Campaigns | TV Campaigns | Keywords | Campaigns | Ad Versions
The traffic sources metric in Google Analytics is where I spend a lot of my time. It is the best way to see who is sending visitors to your website and why.
Traffic Source Overview Screen shot
All Traffic Sources is where I learn the most about people visiting my site. It is where each visitor's journey through your site begins.
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Gives you a general breakdown of traffic from these sources:
- Search Engines- Includes MSN, Yahoo, Google, Bing and a number of smaller engines
- Referring Sites- Websites that have a link on their site pointing to yours.
- Direct Traffic- Visitors that enter your URL into the browser. The myth of bookmarked traffic showing up as direct is false unless the visitor deletes cookies. So, if a visitor searches Google under a keyphrase, enters your site, bookmarks it, returns again---that visit will be credited to the original search NOT direct.
Search, Referral and Direct Traffic Screen shot
This is the overview page. If you want to learn more about what these sources of traffic are doing check each one separately.
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Focuses on direct traffic only. These are visitors that have entered your URL into the browser or *followed a bookmark. If Google analytics cannot understand the source of traffic the software defaults to direct traffic.
Tracking Error Common Reasons:
- Java script not enabled.
- Modified host file to block analytics software.
- Users has beefed up security software.
This represents a very small part of your site traffic.
* Following a bookmark does not always end up as a direct visits. If a visitor originally accessed your site via organic search using a certain term, then bookmarked, the original cookie remains in tact . As long as the user does not remove cookies this will remain the referring source.
Available Dimensions
- Keyword
- Ad Content
- Visitor Type
- Landing Page
- Language
- Continent
- Sub Continent
- Region Country/Territory
- Region
- City
- Browser
- Operating System
- Screen Colors
- Screen Resolution
- Flash Version
- Java Support
- Network Location
- Hostname
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Referring sites are websites that have a link to your website on theirs. Developing incoming links from other relevant sites can result in high conversion traffic. Here you can see which Referrals are most valuable.
Available Dimensions
- Keyword
- Ad Content
- Visitor Type
- Landing Page
- Language
- Continent
- Sub Continent
- Region Country/Territory
- Region
- City
- Browser
- Operating System
- Screen Colors
- Screen Resolution
- Flash Version
- Java Support
- Network Location
- Hostname
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These include all major search engines like Google, Bing, Yahoo! and MSN. There is also another source labeled as "search". It includes a number of smaller search engines.
- Google
- Yahoo
- MSN
- AOL
- Netscape
- CNN
- Looksmart
- About
- Voila
- Virgilio
- Live
- Baidu
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- Club- internet
- Mama
- Seznam
- Search
- Google.interia
- Szukacz
- Yam
- Pchome
- Lycos
- Ask
- Alice
- Yandex
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- Mamma
- Alltheweb
- Wp
- Onet
- Altavista
- Gigablast
- Najdi
- Netsprint
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As of May 31, 2009
Each source of traffic you see below can be drilled down by clicking on the links.
Available Dimensions
- Keyword
- Ad Content
- Visitor Type
- Landing Page
- Language
- Continent
- Sub Continent
- Region Country/Territory
- Region
- City
- Browser
- Operating System
- Screen Colors
- Screen Resolution
- Flash Version
- Java Support
- Network Location
- Hostname
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Combines all traffic sources into one metric. Click the goal conversion tab to see which source is converting the best.
Sorting Options Available:
- Source
- Source Medium
- Medium
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This is where we analyze our AdWords ROI.
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See the success of your AdWords campaigns by site usage, goal conversion or clicks.
Available Dimensions:
- Campaign
- None
- Source
- Medium
- Keyword
- Ad Content
- Visitor Type
- Landing Page
- Language
- Continent
- Sub Continent Region
- Country/Territory
- Region
- City
- Browser
- Operating System
- Screen Colors
- Screen Resolution
- Flash Version
- Java Support
- Network Location
- Hostname
- Connection Speed
- User Defined Value
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Find out where your keywords perform the best. It is not always the top positions that perform the best.
1) Sort keywords from ascending to descending using 8 different dimensions.
2) When this ad appeared in the top position it had a per visit goal value of 12.02. When it appeared on the side the value is 13.33.
3) Sort the ads by 8 possible dimensions
4) When ads appear on the side you can see a comparison against other ad positions.
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Analyze Audio Impressions, Ad Plays, Your radio ad, Cost or CPM. The total amount you paid for a spot or series of spots. Cost-per- thousand impressions for Audio Ads is based on target impressions.
Available Dimensions
- Keyword
- Ad Content
- Visitor Type
- Landing Page
- Language
- Continent
- Sub Continent
- Region Country/Territory
- Region
- City
- Browser
- Operating System
- Screen Colors
- Screen Resolution
- Flash Version
- Java Support
- Network Location
- Hostname
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TV Impressions
The number of viewers who saw your ad. TV metrics are estimated daily and finalized nine days after airing.
Ad Plays
he number of times your TV ad aired.
Viewed Entire Ad
The estimated number of impressions tuned into the entire ad, from start to finish.
% Initial Audience Retained
The proportion of the audience that was present at the beginning of the ad and watched the entire airing to the end.
Cost
The total amount you paid to air a targeted ad.
CPM
Cost-per-thousand impressions for TV Ads is based on target impressions.
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Analyzes
Pages/Visit
The average number of pages viewed during a visit to your site. Repeated views of a single page are counted.
Avg. Time on Site
The average duration of a visit to your site.
% New Visits
The percentage of visits by people who had never visited your site before.
Bounce Rate
The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).
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Analyze Visits
Pages/Visit
The average number of pages viewed during a visit to your site. Repeated views of a single page are counted.
Avg. Time on Site
The average duration of a visit to your site.
% New Visits
The percentage of visits by people who had never visited your site before.
Bounce Rate
The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).
I highlighted the 2 soar spots I see in campaigns. Bounce rate and pages per visit are telling me to take a close look at ads and landing pages.
Available Dimensions
- Keyword
- Ad Content
- Visitor Type
- Landing Page
- Language
- Continent
- Sub Continent
- Region Country/Territory
- Region
- City
- Browser
- Operating System
- Screen Colors
- Screen Resolution
- Flash Version
- Java Support
- Network Location
- Hostname
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Analyze Visits
Pages/Visit
The average number of pages viewed during a visit to your site. Repeated views of a single page are counted.
Avg. Time on Site
The average duration of a visit to your site.
% New Visits
The percentage of visits by people who had never visited your site before.
Bounce Rate
The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).
I can see we also have problems here. The highlight areas indicate high bounce, low time on site and low pages/visit. Time to look at the ads, keywords and landing pages.
Available Dimensions
- Keyword
- Ad Content
- Visitor Type
- Landing Page
- Language
- Continent
- Sub Continent
- Region Country/Territory
- Region
- City
- Browser
- Operating System
- Screen Colors
- Screen Resolution
- Flash Version
- Java Support
- Network Location
- Hostname
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