The Google Analytics Interface Wireframe Introduction
Free Intelligent Enterprise Functionality
Let me introduce you to the first and only website offering a free comprehensive view of the current Google Analytics interface. This is a no holes barred, up close study of the interface that you use. It is how you control the data you see along with the reports you can generate. Assuming your set up has been performed with competence, reports are all you have now. Google Analytics is a sophisticated analysis tool that will have some people in “Awe” when they jump into their control panel for the first time. Where do you go from here?
Learn to Use the Power
In this free Google Analytics tutorial you will become more familiar with the architecture of the software. The information is not primarily focused on the in’s and out’s of deliberation, analysis techniques or KPI (key performance Indicator) Strategy. It is designed to show you the tools, using them is a completely different topic. You would not hand a stranger a Snap-On tool chest and ask him to build a Nascar Engine, would you? We all share the common journey of learning that is part of our character. With each student of study your learning curve is the only limitation. Some will take information in quickly, whiles others adsorb information slowly but more thoroughly. GALearning's method of self empowerment does not push you through the gates, rather allows you to take it in at your own speed. You can learn how to use Google Analytics anywhere you like and still navigate through our wireframe as a visual reference and interface briefing.
Learning About Behavior of Visitors
That’s why you want to analyze your traffic…its all about visitor interaction with your website. Using this software, installation of the code is usually the easy part; the real craft is how you leverage the data to your advantage. My recommended preferred recipe is;
- Learn basic predictive and actionable analytics.
- Learn the tools you will need to provide actionable insights.
- Learn how to Examine data trends most related to website goals (KPI focus).
- Find out how to provide consistent data driven decisions that “up” your spark lines (targeted traffic).
If these steps aren’t taken you may struggle analyzing your online presence and visitor behaviors effectively. Find out where your visitors come from, what they do, where (why) they leave, and what you can do to improve your situation. With this enterprise-class web analytics package you get from the kind folks at Google, enhancing your online and offline marketing initiatives is a fun science. Improving your landing page design is a mathematical message communicated to your design team that just makes sense. Improving the sales through your ecommerce software is accomplished with a goal funnel. Where do people enter your sales process? What keywords do they use? Where do they abandon your goal funnel?
Finding out how visitors truly interact with your web properties can instantly result in a higher return for your business. At the same time you may learn that your efforts where not what you expected. It's all good, web analytics reports should tell you why---become the wiser on the next one. If you don’t have a Google Analytics account it's time to create one for free.
Ways to Register for a Free Google Analytics Account
Google makes it really easy to register. From here, we have 3 ways we can register our Analytics Account.
1) Existing User- If we are already a Google subscriber to other products simply use your existing user name and password
2) AdWords & Analytics Access- Create an account through AdWords by clicking the Analytics Tab. Turn auto tagging on
3) Analytics Access Only - Create a new account
Now that you have an account you have taken your first step into making your website jive with what your site visitors want. Login to your account and learn about the Google Analytics interface.
All Components Included in Current Google Analytics Control Panel
About the Google Analytics Interface
Innovative, intuitive and evolving best describe the free Google Analytics Interface. What I find is lacking are "brass tacks" how to's. In the first part of this journey we are going to examine the control panel in a visual rich format.
This software is hosted on Google servers and will provide valued insights into your Adwords campaigns, search engine keywords, behavioral patterns, click stream analysis and much more. The aim of this tutorial is the get you well acquainted with the interface along with valuable tips on how to leverage it for your business. The ultimate in self - analytics management is a rock solid knowledge foundation.
High performance analytics derives from first party cookie based tracking and human deliberative intelligence. Good reporting software is a very small part of your investment in successful website analytics for business intelligence.
Current Google Analytics Interface Components
|1. Interface Wireframe||1.5.3 Content by Title|
|1.1 Google Analytics Interface||1.5.4 Content Drilldown|
|1.2 Dashboard||1.5.5 Top Landing Pages|
|1.2.1 Saved Reports||1.5.6 Top Exit Pages|
|1.3 Visitors||1.5.7 Site Overlay|
|1.3.1 Overview||1.5.8 Site Search|
|1.3.3 Map Overlay||Usage|
|1.3.4 New vs. Returning||Search Terms|
|1.3.5 Languages||Start Pages|
|1.3.6 Visitor Trending||Destination Pages|
|Absolute Unique Visitors||Trending|
|Pageviews||1.5.9 Event Tracking|
|Time on Site||Categories|
|1.3.7 Visitor Loyalty||Labels|
|Length of Visit||1.6 Goals|
|Depth of Visit||1.6.1 Overview|
|1.3.8 Browser Capabilities||1.6.2 Total Conversions|
|Browsers||1.6.3 Conversion Rate|
|Operating Systems||1.6.4 Goal Verification|
|Browsers and OS||1.6.5 Reverse Goal Path|
|Screen Colors||1.6.6 Goal Value|
|Screen Resolutions||1.6.7 Abandoned Funnels|
|Flash Versions||1.6.8 Funnel Visualization|
|Java Support||1.7 E-commerce|
|1.3.9 Network Properties||1.7.1 Overview|
|Network Location||1.7.2 Total Revenue|
|Hostnames||1.7.3 Conversion Rate|
|Connection Speeds||1.7.4 Average Order Value|
|1.3.10 User Defined||1.7.5 Product Performance|
|1.4 Traffic Sources||Product Overview|
|1.4.1 Overview||Product SKUs|
|1.4.2 Direct Traffic||Categories|
|1.4.3 Referring Sites||1.7.6 Transactions|
|1.4.4 Search Engines||1.7.7 Visits to Purchase|
|1.4.5 All Traffic Sources||1.7.8 Days to Purchase|
|1.4.6 AdWords||1.8 Custom Reporting|
|AdWords Campaigns||1.8.1 Overview|
|Audio Campaigns||1.9 Advanced Segments|
|TV Campaigns||1.9.1 Manage Email|
|1.4.7 Keywords||1.9.2 Advanced Segments|
|1.4.8 Campaigns||1.10 Help Resources|
|1.4.9 Ad Versions||1.10.1 About this Report|
|1.5 Content||1.10.2 Conversion University|
|1.5.1 Overview||1.10.3 Report Finder|
|1.5.2 Top Content|