GaLearning is a privately held company specializing in marketing your business through multi-channels like print, TV, radio and internet marketing. We believe success is achieved much faster when your marketing initiatives are clear and measured. Using enterprise class tools such as Google Analytics you can measure your precise goals in almost any form of marketing.
If a wise man told you he could look into a crystal ball and tell you how to change your future, what would you say? That is the power of data driven decision making. It removes most of the guesswork out of improving your online visibility. Regular analysis of your visitor interactions with your site will help you deliver your goods more efficiently.
Hey, are you paying attention to what is happening in the social space? If you look at social networks such as Facebook there are patterns emerging. Facebook is now one of the top three websites in the world; the only more visited websites are Google and Yahoo! I predict in the next three months that Facebook will be next in line to take over number one ranked website in the world.
Marketing on the Internet can be fun, time consuming, affective, not effective, a complete waste of time and/or very profitable. It really depends what you want to do and how you decide to do it. There are countless ways to promote ideas online.
I personally feel that more business needs to reach out to the world of relationship building. That is, building a lifetime relationship with clients. Based on that belief and philosophy I am going to outline the particular areas in the Internet marketing that I believe are most important to a real estate professional.
Every couple of days I like to log into my Google Analytics account and take a look at the traffic. It is part of my perpetual quest to improve visitor experience on my sites and others we service. I have learned that a good analytics strategy always stems from establishing key performance indicators. The initial installation and configuration of your software should also be strategically planned.
Web site design is arguably the most important element to the all mighty conversion. It does not matter whether you use WordPress or elect to have a custom designed site. Design will always play an important role in guiding the visitor through the funnel of conversion.
What to do when it is launch time. You may want to do a soft launch or hard launch. Why not announce the launch of your website? It is newsworthy and press releases (online and offline) can also be sent out.
You may also want to contact local newspapers with a press release as well.
Within the territory that you service how many homes, buildings, apartments, and shopping malls exist? Where are the highest concentrations of homes being listed and sold? The bigger question is why. If you find an area has a large number of listings it may stem from crime but it will almost certainly will make a buyer curious as to why so many homes are for sale in an area. When the real estate professional is asked “why” an answer should be loaded and ready to fire. Your answer will hopefully satisfy the prospective buyer.
Building Your Business WebsiteGetting your own business web site is a great way to increase visibility and reach immediately. If you really want to attract the right audience there are steps I always like to take before I create any website. I have listed basic steps for real estate marketing in a previous post to help you understand what is required to build a high conversion site that visitors will return to and enjoy viewing.
Who are we trying to appeal to? Do you just want to have a website full of homes for sale or do we want to dig a little deeper and become a helping hand? There are millions of real estate professionals in in the world trying to do the same thing you are; and by my observation the majority use a template approach. This may seem like no biggy to you but templates can be seen as duplication in the eyes of a search algorithm. Duplication can mean devaluation!
This is the map I have based the idea on. It shows different ways a real estate professional can get leads. But which one is most effective? Would it seem like a far fetched concept to measure them all and let the data help answer the question?
The purpose of this real estate marketing grid is to lay down a solid foundation for effective real estate marketing and measurement. With all of the free tools available on the Internet today it is not difficult for a real estate professional to become well acquainted with their target audience before and after engaging them.
Once you have learned all you can about the people you want to talk to through your marketing messages you will see a marked improvement, guaranteed. When you take it a step further and begin to study the web pages that your visitors navigate through you can improve your marketing efforts even more.
With a few, very simple steps taken in the setup stages of your website you’ll gain insights into your prospects like never before. That includes measuring the response you get from printing, TV or Radio through your website.
