What is Adwords Paid Management?

AdWords certified professionals have passed the test that Google issues. All certified professionals have a good understanding of the Adwords interface and pay per click marketing. Pay per click is a form of advertising that you only pay for if your advertisement gets clicked. The upper echelon in AdWords professionals have developed advanced systems and techniques that really make this great advertising system sing! If you are seeking Google AdWords management, take your time and filter out the average from the extraordinary. No matter where we go and what we do there are always genius minds that have a knack for rising to the top.

Hint: Ask your AdWords team if they understand using Google Analytics to improve PPC campaigns.

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A Dynamic Duo for Internet Marketing Success

What is an Adwords / Anlaytics Consultant?

Well, how targeted are your visitors that arrive on your website from your Pay per click efforts? This is a key issue that speaks directly to conversion of your visitors. Creating the right visibility that communicates clearly to prospects is really the name of the game and no 2 websites are the same. At the same time, there are many common denominators. A unique approach to surgical keyword targeting, focussed ads and landing page optimization is just the beginning. Once your AdWords campaign is up and running, measurement is an absolute must! Without it you may be in for a long ride. All Google Adwords advertising you do can be measured by simply joining AdWords to Analytics…now we are talking! If you are planning to make money with Adwords an Adwords / Analytics consultant will accelerate the process of ROI by quickly translating data into actionable improvements.

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Why Set Up Google AdWords and Analytics?

Real Conversation

James Says “I have my own methods of tracking ROI that do not include using Google Analytics. I find Google Analytics is too complicated and I end up doing a lot of nothing. Am I missing out on something?” James Payne

Robert Says “Yes you are James, accelerated ROI. Develop a key performance indicator strategy and you will not feel like a puppy dog chasing his tail. This is especially important when you are using Google AdWords (paid traffic)” Robert Kennedy

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Tapping Into Website Conversion with Statistics

More and more people are trying tap into there website profits, since many of the measurement tools are free it’s a great way to learn about visitors and improve profits. However, most people don’t know too much about how to really leverage website statistical data, or how to even get started. Here’s some information design to help you with exactly that- potent analysis from website statisticsSince Google Analytics is free to use I have focused main on that program, but be aware; using many tools will enhance your actionable data. Here’s some basic information on website analysis, and how you can get started.

Google Analytics Website Checklist

Roll the mouse over question marks for explanation.

About Your Website

1) Does your site span multiple domains?

2) Are any pages created in a frame set?

3) Do you require event tracking?

4) Do you require flash goal funnel pages?

5) Do you want to track Image based pages or non html files, e.g. PDF downloads?

6) Does your site use Ecommerce software? If so, what type? E.g. Analytics Supported Custom

7) Does your site process ecommerce transactions on the different domains? If “no” list URL

Custom Tracking

Are you using Google Adwords?

9) Do you want to block internal IP Addresses or IP ranges (networks)

10) Do you want to track internal searches? E.g. phrases people enter into your own site search engine.

Goals, Site ID & Access

11) Do you want to track goals on your website? E.g. every time someone makes a purchase, completes a lead form or views important pages.

12) What are three important keywords that describe your business?

13) Do you know how to give administrative access privileges to other users?

14) What type of website do you have? Ecommerce, lead generation or brand lift?

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Integrate Organic and PPC Strategies

Google’s Basic Company Mission: Provide most relevant content delivered on SERPS, includes PPC and Organic Results.

Changes to Performance Based Advertising at Google.

Did anybody notice the economic platform at Google has been rapidly evolving? “The winds of change” are here today, right here, right now. This applies to both PPC and organic results that are served when someone enters a phrase into the all mighty Google Search.

Advertisers have to be kept happy and Google knows that. It looks like Google is has moved the 2 worlds together. . . natural and PPC. They are moving forward in small but certain steps. Part of success from this program used to be derived from the longer a company spends bidding on a particular phrase, the lower the cost per acquisition. An example of this is if we had a company that was bidding on a term such as “home security” for the last few years thier cpc (cost per click) may be $4. If a new company entered the marketplace and wanted the same term for the same ad position they may have to pay $6-7 for the same click. Presumably, the reason for this is fundamental business or a loyalty bonus.
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