GaLearning is a privately held company specializing in marketing your business through multi-channels like print, TV, radio and internet marketing. We believe success is achieved much faster when your marketing initiatives are clear and measured. Using enterprise class tools such as Google Analytics you can measure your precise goals in almost any form of marketing.
If a wise man told you he could look into a crystal ball and tell you how to change your future, what would you say? That is the power of data driven decision making. It removes most of the guesswork out of improving your online visibility. Regular analysis of your visitor interactions with your site will help you deliver your goods more efficiently.
There are millions and millions of people around the world every day that want to look healthy, young, and appealing to other people. In 2010 (currently) there are also millions of searches performed every day by people looking to improve the look of their smile. In the dental profession this is common knowledge. Professional dentists know and understand that the doorway into new business is most effectively cultivated through the Internet. The problem is dentistry professionals do not always understand the most effective way to capture those people that search for ways to improve the way they look through Internet marketing.
Wouldn’t it be nice if you get new patients every day for your dental practice online without having to rack your brains?
How Internet Marketing For Cosmetic Dentistry Works
A very simple and easy way to bring patients to your practice is through Internet marketing. The funny part about this form of marketing is you are not trying to find patients; they are trying to find you. Without a web site presence you simply have no chance to be found online. Internet marketing provides maximum exposure to the people that require your service. When someone requires the assistance or help of a dental care specialist, chances are the first place they will go is the Internet to search for a dentist near them. For this reason Internet marketing for dental care specialists delivers the highest return on investment. So, if you want to grow your dental practice quickly the best way to do it is develop a strong online presence in your local area.
Marketing your dental practice includes educating people about your treatments, methods, results and use of your state of the art equipment. On the Internet today people can really educate themselves before choosing the best dental care specialist for their needs. However, some people require your services right now because they are in pain. For this reason your website should communicate to both messages to educational shoppers and emergency care. They are both valued clients and the communication message online will be different. This is how you will widen your reach!
Before a new patient comes to your dental practice it is likely they have gone to the competition and check their website as well. You will probably never know whether your website was the first web site or the last website they saw. It is almost always the professional look and feel of your website that entices a visitor to connect with you. With the Internet today it is almost certain each new patient that finds you is somewhat educated from looking through your website and your competitor’s. They may look at pricing, equipment, staff or general presentation. One thing you can be sure of is the Internet has become the primary source for gathering information before buying decisions are made. Additionally many of your patients may wish to make their payments online. Programming a web site to accept payments is easily implemented to make another convenient method for your patients to pay for the service your practice provides.
This is a vision of what is to come with the Google Analytics print tracking recipe we’ll show you.
We have conclusively tested this effective method of tracking your direct mail. Additionally we used a call tracked phone number to measure phone responses. We sent out a total of 4 million printed mail pieces over 30 days. Unfortunately I cannot reveal our client so I have made a couple fictious print examples. The phone numbers and domain names are made up for the purpose of illustrating how this campaign worked. It was one of the coolest campaigns to analyze because there were unintended (unpredictable) outcomes.
