Phase 1- Set-Up Google Analytics For Tracking

Google Analytics Installation Checklist for Tracking Direct Mail

Because tis the season to be jolly, I am going to share my installation recipe for tracking direct mail using Google Analytics with you. Feel free to employ it if it helps you. It is most important to me that this helps you and if it does…please rate my post. I makes me feel loved .

Please note, I use one software program that generates these set up reports. I have converting my output to suit html for your viewing purpose.

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New Feature- Google Analytics Alerts

Google Analytics can be used to automatically check your website for conversion watching, erratic trend changes, or unusual traffic patterns. There are events and actions that happen on every web site that would be interesting to know about. It could be something as simple as a pay per click landing page conversion.

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Why Set Up Google AdWords and Analytics?

Real Conversation

James Says “I have my own methods of tracking ROI that do not include using Google Analytics. I find Google Analytics is too complicated and I end up doing a lot of nothing. Am I missing out on something?” James Payne

Robert Says “Yes you are James, accelerated ROI. Develop a key performance indicator strategy and you will not feel like a puppy dog chasing his tail. This is especially important when you are using Google AdWords (paid traffic)” Robert Kennedy

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How to Email Reports

You can also email custom reports to clients, associates or any other team members. Here’s how you send email reports:

Sending a Single Email

A) Click the email Icon

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Website Analytics Resistance

Website analytics are being overlooked and misunderstood by many organizations from my perspective. There are the elite few that truly leverage the capability and effectiveness of intelligent website analysis. Why do some people oppose data driven decisions? I think we need to look at the emotional side of deliberative and analytic processes. It’s not that we really have to but if we do, our delivery can be enhanced. We should try to understand who we are talking to when presenting our analytic report.

Case and Point

I recently delivered one of my most telling reports to a well established business. As you can see (other than the Christmas season) this website gets its fair share of traffic. The bounce rate is great; visitors are looking at almost 8 pages per visit. With about half a million monthly visitors we can tell at a glance visitors are engaged with this website.

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Maximizing Products for Your Business

Case Study-Google Analytics as SEO Tool

When our friend googlebot comes to visit our website we want to make sure he is well fortified. How do we make sure he is happy so he will return for more food when he is hungry? Constant injection Quality food (content) is the best answer. Without measuring your visitor’s interaction it’s tough to know what quality food is? Mr. GoogleBot is almost human! Your most treasured SEO tips can often be found in Google Analytics You can see your google results right here.

Direct Link

Generally if your website traffic is most prominent from Organic your site is doing just fine. That does not mean you should be happy with it! Drilldown (click) Google organic and see what keywords are attracting visitors.

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Tips For Analyzing Your Analyst

Have An Eye For Conversion

From plenty of experience with landing pages, conversion and usability mind blowing reports can be created. This can be especially beneficial with pay per click advertising spending. Generally, your website will receive traffic from 2 possible streams:

• Pay for it- Yahoo! AdWords, MSN, Facebook, etc
• Earn it- natural rankings, referrals, links (votes), etc

Converting traffic through these two sources is two separate arts that can both be closely examined in Google Analytics (especially AdWords)

Suggested Questions to Ask

• Are you experienced with usability and conversion?
• How can you illustrate conversion to me in web analytics software?

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Google Analytics Client Questions

Below is an original request from Linda who has given me permission to post our conversation. Linda has many good questions in Google Analytics. This is one of many email talks Linda and I have had. She is quite savvy and asks question that are far deeper then Analytics alone. I am a believer that the more you know about how things work online the better your analytics skills will be.  Linda is a perfect example. Below is Linda’s second email

<==Message Starts==>
I am a business owner that creates websites. Many of my clients are requesting analytics and reports from analytics. Because I have developed a trusting relationship my clients they trust me to bring them sound advice on website analytics. I have been looking at Google for the simple reason that it’s free. I have also read up on the pros and cons of Google’s hosted solution, it seems the biggest barrier is not controlling your own data. I have also seen several comments on a lag in data reporting. If the data appears in my reports within 24 hours I am OK with that. As far as Google owning the data, I can see we are able to download our data through the API tool or from report interface. All things considered I would like to go ahead and learn some of the finer points in set up and reporting. I got your name from one of your other students; he tells me your methods of one on one teaching are excellent. I want to go ahead and take the same course Rick did but before I do I have some questions.

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