A Few Good Uses for Google Analytics Filters

Prevent GATC Code Theft

Your tracking code is visible to anyone on the internet. All they need to do is “view the source” of your webpages that have the GATC (Google Analytics Tracking Code) installed and paste it into another webpage. Now your data is skewed! Is there anything you can do to prevent this form happening? YES!

This simple filter serves to instruct Google Analytics to only record site visits to your website.

1. Add new Filter for Profile
2. Name your filter “Traffic to Site”
3. Choose Custom drop down
4. Choose “Include”
5. Choose Hostname in filter field
6. Enter ^yourdomainname\.com$ in filter pattern

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A Dynamic Duo for Internet Marketing Success

What is an Adwords / Anlaytics Consultant?

Well, how targeted are your visitors that arrive on your website from your Pay per click efforts? This is a key issue that speaks directly to conversion of your visitors. Creating the right visibility that communicates clearly to prospects is really the name of the game and no 2 websites are the same. At the same time, there are many common denominators. A unique approach to surgical keyword targeting, focussed ads and landing page optimization is just the beginning. Once your AdWords campaign is up and running, measurement is an absolute must! Without it you may be in for a long ride. All Google Adwords advertising you do can be measured by simply joining AdWords to Analytics…now we are talking! If you are planning to make money with Adwords an Adwords / Analytics consultant will accelerate the process of ROI by quickly translating data into actionable improvements.

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Use Google Analytics to Improve Customer Loyalty

Goal 6- Improve

If one of the goals of your direct mail campaigns is to build more loyalty with your customers your efforts can be tracked. Once we get your website set up with Google Analytics tracking your mailings keep an eye on your visitor loyalty and recency reports. Below I will show you a couple easy reports to look at and gain quick insights.

How Does Google Analytics Help Me See?

How Loyal do you think your Customers and Visitors are?

Loyalty

Here’s a good example of loyal visitors.

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Phase 1- Set-Up Google Analytics For Tracking

Google Analytics Installation Checklist for Tracking Direct Mail

Because tis the season to be jolly, I am going to share my installation recipe for tracking direct mail using Google Analytics with you. Feel free to employ it if it helps you. It is most important to me that this helps you and if it does…please rate my post. I makes me feel loved .

Please note, I use one software program that generates these set up reports. I have converting my output to suit html for your viewing purpose.

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Mailing Campaign Analysis

Exploring Your Report Data

Like any campaign you are tracking, online or offline, analysis is the most meaningful part to improve your ROI. To save wasting time, start by looking at what is important to you … your goals. Key performance indicators for each goal you have should be determined. In this post I will share an explanation of key performance indicators and how to apply them to your campaigns.

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Creating a Conversion Funnel for Visits from Print Mailings

In this article I am using 2 fictitious domains for the purpose of this post.

• Vanity URL: www.hbp.com
• Destination URL:  www. hotbutteredpopcorn.com

A Call to Action is all it Takes

If you opt in on a landing page (you should), you will want to co-ordinate the look and style with the mail piece. Make your landing page a “Visitor to Action” Design. Here are the steps to take when you want to measure the effectiveness of print mailings using Google Analytics.

Step 1- Create Vanity URL

A vanity URL is inexpensive and easy to set up. It will serve the purpose of tracking your print mailings from a unique domain.

Step 2- The Coupon Mailer

Take note of the URL I am promoting, www.hbp.com. That means that the visitor is redirected to HotButteredPopcorn.com and counted as a visitor in Google Analytics. If you have the code fully integrated on HotButteredPopcorn.com then you will be able to see what your visitors from your mail campaign are doing. You got that? It’s the key to this whole tracking concept.

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Tips for Traditional Marketing in Real Estate

It’s still there just better measurement…

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How to Email Reports

You can also email custom reports to clients, associates or any other team members. Here’s how you send email reports:

Sending a Single Email

A) Click the email Icon

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Tapping Into Website Conversion with Statistics

More and more people are trying tap into there website profits, since many of the measurement tools are free it’s a great way to learn about visitors and improve profits. However, most people don’t know too much about how to really leverage website statistical data, or how to even get started. Here’s some information design to help you with exactly that- potent analysis from website statisticsSince Google Analytics is free to use I have focused main on that program, but be aware; using many tools will enhance your actionable data. Here’s some basic information on website analysis, and how you can get started.

Google Analytics Website Checklist

Roll the mouse over question marks for explanation.

About Your Website

1) Does your site span multiple domains?

2) Are any pages created in a frame set?

3) Do you require event tracking?

4) Do you require flash goal funnel pages?

5) Do you want to track Image based pages or non html files, e.g. PDF downloads?

6) Does your site use Ecommerce software? If so, what type? E.g. Analytics Supported Custom

7) Does your site process ecommerce transactions on the different domains? If “no” list URL

Custom Tracking

Are you using Google Adwords?

9) Do you want to block internal IP Addresses or IP ranges (networks)

10) Do you want to track internal searches? E.g. phrases people enter into your own site search engine.

Goals, Site ID & Access

11) Do you want to track goals on your website? E.g. every time someone makes a purchase, completes a lead form or views important pages.

12) What are three important keywords that describe your business?

13) Do you know how to give administrative access privileges to other users?

14) What type of website do you have? Ecommerce, lead generation or brand lift?

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Getting to Know Your Website Visitors

What is Objektivierbaren Neurophysiological Implementation?

Did you ever wonder why a baby reaches out and touches the same toy every time. Is it the color, shape or does a baby’s mind have the ability to prefer? When we navigate through the online world what triggers us to click the elements we click? With the many sources of traffic that can potentially visit your website analytical tools are needed to answer the questions about the behavior of people that visit your site. A few traffic sources you can expect to see on your website include:

• Search Engines
• Social Networks
• Referrals
• AdWords (Pay per click)
• Affiliates
• Email

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