Campaign Goals

See also: Google Analytic Goal Funnel

Establishing Campaign Goals

This is a vision of what is to come with the Google Analytics print tracking recipe we’ll show you.

We have conclusively tested this effective method of tracking your direct mail. Additionally we used a call tracked phone number to measure phone responses. We sent out a total of 4 million printed mail pieces over 30 days. Unfortunately I cannot reveal our client so I have made a couple fictious print examples. The phone numbers and domain names are made up for the purpose of illustrating how this campaign worked. It was one of the coolest campaigns to analyze because there were unintended (unpredictable) outcomes.

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A Few Good Uses for Google Analytics Filters

Prevent GATC Code Theft

Your tracking code is visible to anyone on the internet. All they need to do is “view the source” of your webpages that have the GATC (Google Analytics Tracking Code) installed and paste it into another webpage. Now your data is skewed! Is there anything you can do to prevent this form happening? YES!

This simple filter serves to instruct Google Analytics to only record site visits to your website.

1. Add new Filter for Profile
2. Name your filter “Traffic to Site”
3. Choose Custom drop down
4. Choose “Include”
5. Choose Hostname in filter field
6. Enter ^yourdomainname\.com$ in filter pattern

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A Dynamic Duo for Internet Marketing Success

What is an Adwords / Anlaytics Consultant?

Well, how targeted are your visitors that arrive on your website from your Pay per click efforts? This is a key issue that speaks directly to conversion of your visitors. Creating the right visibility that communicates clearly to prospects is really the name of the game and no 2 websites are the same. At the same time, there are many common denominators. A unique approach to surgical keyword targeting, focussed ads and landing page optimization is just the beginning. Once your AdWords campaign is up and running, measurement is an absolute must! Without it you may be in for a long ride. All Google Adwords advertising you do can be measured by simply joining AdWords to Analytics…now we are talking! If you are planning to make money with Adwords an Adwords / Analytics consultant will accelerate the process of ROI by quickly translating data into actionable improvements.

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Direct Mail Goal Options to Track with Google Analytics

In Store Visits

Tracking store visits can be done with redemption coupons that are downloaded from your website. After coupons are downloaded they are printed with a bar code to redeem at participating stores.

You can also add coupons to your website and track how many times they were accessed by using a modified Google Analytics script for tracking downloads and form submissions.

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Use Google Analytics to Improve Customer Loyalty

Goal 6- Improve

If one of the goals of your direct mail campaigns is to build more loyalty with your customers your efforts can be tracked. Once we get your website set up with Google Analytics tracking your mailings keep an eye on your visitor loyalty and recency reports. Below I will show you a couple easy reports to look at and gain quick insights.

How Does Google Analytics Help Me See?

How Loyal do you think your Customers and Visitors are?

Loyalty

Here’s a good example of loyal visitors.

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A Few Enhancements You Might like

Using filter and profiles appropriately will ignite your data and let you see things in your reports you would not otherwise see. Below is a list of my personal favorites. There are thousands more if you look around. I remind you this data comes from my own reporting system, that’s why you are seeing my notation icons.

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Mailing Campaign Analysis

Exploring Your Report Data

Like any campaign you are tracking, online or offline, analysis is the most meaningful part to improve your ROI. To save wasting time, start by looking at what is important to you … your goals. Key performance indicators for each goal you have should be determined. In this post I will share an explanation of key performance indicators and how to apply them to your campaigns.

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Creating a Conversion Funnel for Visits from Print Mailings

In this article I am using 2 fictitious domains for the purpose of this post.

• Vanity URL: www.hbp.com
• Destination URL:  www. hotbutteredpopcorn.com

A Call to Action is all it Takes

If you opt in on a landing page (you should), you will want to co-ordinate the look and style with the mail piece. Make your landing page a “Visitor to Action” Design. Here are the steps to take when you want to measure the effectiveness of print mailings using Google Analytics.

Step 1- Create Vanity URL

A vanity URL is inexpensive and easy to set up. It will serve the purpose of tracking your print mailings from a unique domain.

Step 2- The Coupon Mailer

Take note of the URL I am promoting, www.hbp.com. That means that the visitor is redirected to HotButteredPopcorn.com and counted as a visitor in Google Analytics. If you have the code fully integrated on HotButteredPopcorn.com then you will be able to see what your visitors from your mail campaign are doing. You got that? It’s the key to this whole tracking concept.

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Online Marketing Tips for Real Estate and Small Business

Online Marketing

Online Business Marketing

Marketing on the Internet can be fun, time consuming, affective, not effective, a complete waste of time and/or very profitable. It really depends what you want to do and how you decide to do it. There are countless ways to promote ideas online.

I personally feel that more business needs to reach out to the world of relationship building. That is, building a lifetime relationship with clients. Based on that belief and philosophy I am going to outline the particular areas in the Internet marketing that I believe are most important to a real estate professional.

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Measurement & Analysis

Every couple of days I like to log into my Google Analytics account and take a look at the traffic. It is part of my perpetual quest to improve visitor experience on my sites and others we service. I have learned that a good analytics strategy always stems from establishing key performance indicators. The initial installation and configuration of your software should also be strategically planned.

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