A Dynamic Duo for Internet Marketing Success

What is an Adwords / Anlaytics Consultant?

Well, how targeted are your visitors that arrive on your website from your Pay per click efforts? This is a key issue that speaks directly to conversion of your visitors. Creating the right visibility that communicates clearly to prospects is really the name of the game and no 2 websites are the same. At the same time, there are many common denominators. A unique approach to surgical keyword targeting, focussed ads and landing page optimization is just the beginning. Once your AdWords campaign is up and running, measurement is an absolute must! Without it you may be in for a long ride. All Google Adwords advertising you do can be measured by simply joining AdWords to Analytics…now we are talking! If you are planning to make money with Adwords an Adwords / Analytics consultant will accelerate the process of ROI by quickly translating data into actionable improvements.

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A Few Enhancements You Might like

Using filter and profiles appropriately will ignite your data and let you see things in your reports you would not otherwise see. Below is a list of my personal favorites. There are thousands more if you look around. I remind you this data comes from my own reporting system, that’s why you are seeing my notation icons.

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Creating a Conversion Funnel for Visits from Print Mailings

In this article I am using 2 fictitious domains for the purpose of this post.

• Vanity URL: www.hbp.com
• Destination URL:  www. hotbutteredpopcorn.com

A Call to Action is all it Takes

If you opt in on a landing page (you should), you will want to co-ordinate the look and style with the mail piece. Make your landing page a “Visitor to Action” Design. Here are the steps to take when you want to measure the effectiveness of print mailings using Google Analytics.

Step 1- Create Vanity URL

A vanity URL is inexpensive and easy to set up. It will serve the purpose of tracking your print mailings from a unique domain.

Step 2- The Coupon Mailer

Take note of the URL I am promoting, www.hbp.com. That means that the visitor is redirected to HotButteredPopcorn.com and counted as a visitor in Google Analytics. If you have the code fully integrated on HotButteredPopcorn.com then you will be able to see what your visitors from your mail campaign are doing. You got that? It’s the key to this whole tracking concept.

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Tips for Traditional Marketing in Real Estate

It’s still there just better measurement…

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Real Estate Marketing Introduction

Real Estate Marketing Grid that can Double Your Sales

The purpose of this real estate marketing grid is to lay down a solid foundation for effective real estate marketing and measurement. With all of the free tools available on the Internet today it is not difficult for a real estate professional to become well acquainted with their target audience before and after engaging them.

Once you have learned all you can about the people you want to talk to through your marketing messages you will see a marked improvement, guaranteed. When you take it a step further and begin to study the web pages that your visitors navigate through you can improve your marketing efforts even more.

With a few, very simple steps taken in the setup stages of your website you’ll gain insights into your prospects like never before. That includes measuring the response you get from printing, TV or Radio through your website.

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Why Set Up Google AdWords and Analytics?

Real Conversation

James Says “I have my own methods of tracking ROI that do not include using Google Analytics. I find Google Analytics is too complicated and I end up doing a lot of nothing. Am I missing out on something?” James Payne

Robert Says “Yes you are James, accelerated ROI. Develop a key performance indicator strategy and you will not feel like a puppy dog chasing his tail. This is especially important when you are using Google AdWords (paid traffic)” Robert Kennedy

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How to Email Reports

You can also email custom reports to clients, associates or any other team members. Here’s how you send email reports:

Sending a Single Email

A) Click the email Icon

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Website Analytics Resistance

Website analytics are being overlooked and misunderstood by many organizations from my perspective. There are the elite few that truly leverage the capability and effectiveness of intelligent website analysis. Why do some people oppose data driven decisions? I think we need to look at the emotional side of deliberative and analytic processes. It’s not that we really have to but if we do, our delivery can be enhanced. We should try to understand who we are talking to when presenting our analytic report.

Case and Point

I recently delivered one of my most telling reports to a well established business. As you can see (other than the Christmas season) this website gets its fair share of traffic. The bounce rate is great; visitors are looking at almost 8 pages per visit. With about half a million monthly visitors we can tell at a glance visitors are engaged with this website.

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People Are the Force Behind Traffic to your Site

All over the Internet people are looking for products, tips and to make purchases. Your online business depends on attracting those people to your e-website. How will you drive those people looking for what you offer to your site? It is the only way your web-based business will succeed. So where do you start?

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Hello and thank you for visiting the new GaLearning.com. The mission and purpose of this web log is to discuss all faucets of online business and methods used to cut through the mustard, get to the heart of the matter and make important decisions a little easier to make with supporting data.

The primary topics that we will discuss include

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