GaLearning is a privately held company specializing in marketing your business through multi-channels like print, TV, radio and internet marketing. We believe success is achieved much faster when your marketing initiatives are clear and measured. Using enterprise class tools such as Google Analytics you can measure your precise goals in almost any form of marketing.
If a wise man told you he could look into a crystal ball and tell you how to change your future, what would you say? That is the power of data driven decision making. It removes most of the guesswork out of improving your online visibility. Regular analysis of your visitor interactions with your site will help you deliver your goods more efficiently.
Using filter and profiles appropriately will ignite your data and let you see things in your reports you would not otherwise see. Below is a list of my personal favorites. There are thousands more if you look around. I remind you this data comes from my own reporting system, that’s why you are seeing my notation icons.
Website analytics are being overlooked and misunderstood by many organizations from my perspective. There are the elite few that truly leverage the capability and effectiveness of intelligent website analysis. Why do some people oppose data driven decisions? I think we need to look at the emotional side of deliberative and analytic processes. It’s not that we really have to but if we do, our delivery can be enhanced. We should try to understand who we are talking to when presenting our analytic report.
Case and PointI recently delivered one of my most telling reports to a well established business. As you can see (other than the Christmas season) this website gets its fair share of traffic. The bounce rate is great; visitors are looking at almost 8 pages per visit. With about half a million monthly visitors we can tell at a glance visitors are engaged with this website.
 |
 |
  |
From plenty of experience with landing pages, conversion and usability mind blowing reports can be created. This can be especially beneficial with pay per click advertising spending. Generally, your website will receive traffic from 2 possible streams:
Converting traffic through these two sources is two separate arts that can both be closely examined in Google Analytics (especially AdWords)
|
|
|
Online today, we are all blessed with human like algorithms employed by the search engines. This makes it easier to find information we are looking for which leads to higher education. The reward is we can learn about the products we buy before we buy them. In many online purchases the purchaser often knows more about the product then the vendor does as a direct result of information accessibility. For some reason the question came to mind after my experience at WalMart; what are people looking for when they want a professional website analysis done? How do they filter out the imitators? Hopefully this post will help you decide on the best website analyst for your business.
Website analysts are a unique breed of people. As such, I have formed opinions on what I believe a good web analytics brain derrives from. There are so many metrics to look at and analysis is always opened to interpretation. If we try to get into the mind of an analyst surely it will help us make an educated decision if we want to look at contracting or hiring a website analyst. Below I am going to list the key qualities to look for in people that provide rock solid data analysis reporting.
