Campaign Goals

See also: Google Analytic Goal Funnel

Establishing Campaign Goals

This is a vision of what is to come with the Google Analytics print tracking recipe we’ll show you.

We have conclusively tested this effective method of tracking your direct mail. Additionally we used a call tracked phone number to measure phone responses. We sent out a total of 4 million printed mail pieces over 30 days. Unfortunately I cannot reveal our client so I have made a couple fictious print examples. The phone numbers and domain names are made up for the purpose of illustrating how this campaign worked. It was one of the coolest campaigns to analyze because there were unintended (unpredictable) outcomes.

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A Few Good Uses for Google Analytics Filters

Prevent GATC Code Theft

Your tracking code is visible to anyone on the internet. All they need to do is “view the source” of your webpages that have the GATC (Google Analytics Tracking Code) installed and paste it into another webpage. Now your data is skewed! Is there anything you can do to prevent this form happening? YES!

This simple filter serves to instruct Google Analytics to only record site visits to your website.

1. Add new Filter for Profile
2. Name your filter “Traffic to Site”
3. Choose Custom drop down
4. Choose “Include”
5. Choose Hostname in filter field
6. Enter ^yourdomainname\.com$ in filter pattern

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A Dynamic Duo for Internet Marketing Success

What is an Adwords / Anlaytics Consultant?

Well, how targeted are your visitors that arrive on your website from your Pay per click efforts? This is a key issue that speaks directly to conversion of your visitors. Creating the right visibility that communicates clearly to prospects is really the name of the game and no 2 websites are the same. At the same time, there are many common denominators. A unique approach to surgical keyword targeting, focussed ads and landing page optimization is just the beginning. Once your AdWords campaign is up and running, measurement is an absolute must! Without it you may be in for a long ride. All Google Adwords advertising you do can be measured by simply joining AdWords to Analytics…now we are talking! If you are planning to make money with Adwords an Adwords / Analytics consultant will accelerate the process of ROI by quickly translating data into actionable improvements.

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A Few Enhancements You Might like

Using filter and profiles appropriately will ignite your data and let you see things in your reports you would not otherwise see. Below is a list of my personal favorites. There are thousands more if you look around. I remind you this data comes from my own reporting system, that’s why you are seeing my notation icons.

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Phase 1- Set-Up Google Analytics For Tracking

Google Analytics Installation Checklist for Tracking Direct Mail

Because tis the season to be jolly, I am going to share my installation recipe for tracking direct mail using Google Analytics with you. Feel free to employ it if it helps you. It is most important to me that this helps you and if it does…please rate my post. I makes me feel loved .

Please note, I use one software program that generates these set up reports. I have converting my output to suit html for your viewing purpose.

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Tracking Set Up PHASE 2

The second phase to tracking your direct mail is the creation of a vanity domain. Out of this entire tracking concept, this is the part people seem to get hung up on the most. Hopefully, you will see a clearer image in your mind after this quick run down. This is the URL you will promote in all your offline promotional efforts. Your print Design will contain the vanity URL.

How a Vanity Domain and Google Analytics Work Together

Visitors arriving from the vanity domain will be isolated and look like this is reports.

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Online Marketing Tips for Real Estate and Small Business

Online Marketing

Online Business Marketing

Marketing on the Internet can be fun, time consuming, affective, not effective, a complete waste of time and/or very profitable. It really depends what you want to do and how you decide to do it. There are countless ways to promote ideas online.

I personally feel that more business needs to reach out to the world of relationship building. That is, building a lifetime relationship with clients. Based on that belief and philosophy I am going to outline the particular areas in the Internet marketing that I believe are most important to a real estate professional.

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Measurement & Analysis

Every couple of days I like to log into my Google Analytics account and take a look at the traffic. It is part of my perpetual quest to improve visitor experience on my sites and others we service. I have learned that a good analytics strategy always stems from establishing key performance indicators. The initial installation and configuration of your software should also be strategically planned.

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Tips for Traditional Marketing in Real Estate

It’s still there just better measurement…

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Site Launch

What to do when it is launch time. You may want to do a soft launch or hard launch. Why not announce the launch of your website? It is newsworthy and press releases (online and offline) can also be sent out.

Submit your News as a Press Release

• Open PR
• Newswire
• PR Log

You may also want to contact local newspapers with a press release as well.

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