Building Your Business Website

Getting your own business web site is a great way to increase visibility and reach immediately. If you really want to attract the right audience there are steps I always like to take before I create any website. I have listed basic steps for real estate marketing in a previous post to help you understand what is required to build a high conversion site that visitors will return to and enjoy viewing.

Who are we trying to appeal to? Do you just want to have a website full of homes for sale or do we want to dig a little deeper and become a helping hand? There are millions of real estate professionals in in the world trying to do the same thing you are; and by my observation the majority  use a template approach. This may seem like no biggy to you but templates can be seen as duplication in the eyes of a search algorithm. Duplication can mean devaluation!

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How to Email Reports

You can also email custom reports to clients, associates or any other team members. Here’s how you send email reports:

Sending a Single Email

A) Click the email Icon

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Web Site Design Architecture

What’s-your-business-mantra?

These are four words that often challenge leaders in rising to the top of the search engine ranks.

Original Creative’s

The answer to the above question will provide insights into the creation of your site. My simple creative philosophy is feed the website design team a comprehensive road map to create a special site everytime. No two websites are the same and using a web page template is a big NO NO in my way of thinking. If you want a templated site Template Monster has a $75 deal for you. A template will allow you to make your own website but lacks the uniqueness needed for advertising, branding, and internet marketing. Additionally many other websites share the same html thumbprint. You guessed it, Google’s natural algorithm won’t like it or worst, you may end up staring down your own site design on someone else’s website.

Building A Website Is Like Building a House

So you and your significant other decided to build your own house, Congratulations! Are you going to put on your work clothes and do it yourselves? My guess is you would hire a contractor to oversee your dream. If you are serious about doing business online there are many similarities between creating a cosy website and building your own house. Is it time to look at a web design company or would your rather tackle it yourself? Either way, an original site map (blueprint) is where all the art is and it is the beginning of a process that fits together like a glove around your business.

Your website is real estate (your property) online.

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Tapping Into Website Conversion with Statistics

More and more people are trying tap into there website profits, since many of the measurement tools are free it’s a great way to learn about visitors and improve profits. However, most people don’t know too much about how to really leverage website statistical data, or how to even get started. Here’s some information design to help you with exactly that- potent analysis from website statisticsSince Google Analytics is free to use I have focused main on that program, but be aware; using many tools will enhance your actionable data. Here’s some basic information on website analysis, and how you can get started.

Google Analytics Website Checklist

Roll the mouse over question marks for explanation.

About Your Website

1) Does your site span multiple domains?

2) Are any pages created in a frame set?

3) Do you require event tracking?

4) Do you require flash goal funnel pages?

5) Do you want to track Image based pages or non html files, e.g. PDF downloads?

6) Does your site use Ecommerce software? If so, what type? E.g. Analytics Supported Custom

7) Does your site process ecommerce transactions on the different domains? If “no” list URL

Custom Tracking

Are you using Google Adwords?

9) Do you want to block internal IP Addresses or IP ranges (networks)

10) Do you want to track internal searches? E.g. phrases people enter into your own site search engine.

Goals, Site ID & Access

11) Do you want to track goals on your website? E.g. every time someone makes a purchase, completes a lead form or views important pages.

12) What are three important keywords that describe your business?

13) Do you know how to give administrative access privileges to other users?

14) What type of website do you have? Ecommerce, lead generation or brand lift?

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Website Analytics Resistance

Website analytics are being overlooked and misunderstood by many organizations from my perspective. There are the elite few that truly leverage the capability and effectiveness of intelligent website analysis. Why do some people oppose data driven decisions? I think we need to look at the emotional side of deliberative and analytic processes. It’s not that we really have to but if we do, our delivery can be enhanced. We should try to understand who we are talking to when presenting our analytic report.

Case and Point

I recently delivered one of my most telling reports to a well established business. As you can see (other than the Christmas season) this website gets its fair share of traffic. The bounce rate is great; visitors are looking at almost 8 pages per visit. With about half a million monthly visitors we can tell at a glance visitors are engaged with this website.

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“Sudipta Datta is Google Analytics Qualified and has passed the Google IQ test.”

Google Analytics Qualified Individual

Sudipta Datta has passed the Google Analytics Qualified Individual, congratulations. Sudipta is available for Freelance work.

Hello and thank you for visiting the new GaLearning.com. The mission and purpose of this web log is to discuss all faucets of online business and methods used to cut through the mustard, get to the heart of the matter and make important decisions a little easier to make with supporting data.

The primary topics that we will discuss include

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“Pradeep SV is Google Analytics Qualified and has passed the Google IQ test.”

Got your Google Analytics Qualification? Post it!

Google Analytics Qualified Individual

Pradeep SV has passed the Google Analytics Qualified Individual, congratulations. Sudipta is not available for Freelance work.

Improve Engagement With Google Search

Remember back in 2005 when there was no free Google Analytics? Web site analytics was almost unheard-of until BIG BANG!

Google Trends for Keyword “Google Analytics”

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The New Google Analytics Referral Site?

How Do You Like The Look?

Has anyone seen the Google Analytics Partners listings on the Google website lately? For most of you this probably does not mean a thing. For the folks that have worked so hard to become a GAAC (Google Analytics Authorized Consultant) you may be scratching your head? Will these changes affect the leads a qualified company receives? Let’s explore that question…

1) Link to Partners Website Gone

No longer do GAACs find your direct link to your homepage. Instead you will find a hyperlink “Link to vendor’s website”. When you click on the link, it is not actually a direct link to your site. In the code you can see that it redirects from Google to your website.

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