Events Need Logos Illustrative image logos are business logos which clearly display all that your business provides at a glance. Graphic art logos affix a graphic, commonly an abstract of what a company does. Font-based logos remain a typographic type that is a symbol of your business. Note the usage of the text line “The [...]

Fashion catalog shots done on location can add an entire dimension of entertainment to the visual appeal and personality of a book. The entertainment element becomes important to catalogers as consumers place higher expectations on these “wish books.” With the appearance and acceptance of “special logs” (special interest catalogs of narrow appeal and subject matter); [...]

Backgrounds and Backdrop Catalog Design Planning Backgrounds and backdrops need to be carefully thought out and chosen. Color and texture should be used considerately and psychologically. Props and accessories need to be logically planned and strategically placed. The products must be well composed within the frame of the designated space allocation. Lighting should be dramatic, [...]

One of the most exciting opportunities presented through the medium of photography for catalogers is FOCUS… the ability to literally and figuratively focus attention on merchandise. In any catalog shot, the product should be the star. Not the background, not the models, not the props and accessories, but the items being offered for sale. Everything [...]

The environment of the mailbox (the catalog’s distribution channel) is a highly competitive one. More often than not, several catalogs will arrive at the same time, with each catalog demanding the consumer’s attention.The presentation of the catalog has to establish positioning and credibility with the prospective customers. It is the “voice” that speaks to the [...]

There are four basic kinds of catalog photography required for this specialized one-on-one marketing channel. They are: Studio still life’s (table top shots Location fashion shots Studio fashion shootings Location still life’s. Each has its built-in advantages and disadvantages. Each type of shooting can deliver remarkable catalog sales results. The choice of which types of [...]

How to Make Your Products Stand Out It is also a good way to check the composition (or arrangement of the subject within the space) for maximum display potential. Polaroid shots taken prior to the exposures of reproduction film can be utilized to scrutinize the set for all details, i.e. checking angle, clarity of lighting, [...]

Wallpapers and wall fabrics, carpeting, painted wooden surfaces, mirrors and river rocks are just a few examples of available backgrounds. Contrasts in texture are usually desirable. If a product is basically smooth in surface finish, a roughly textured backdrop can add dimension to the photographic depiction. Conversely, a highly textured piece of merchandise may be [...]

Company Branding You can consider branding as a warm up to what a business is about in the eyes of its clients and prospects. When you think about branding your company, it should be one of the first marketing techniques implemented in the eye to the viewing public. The reason I say branding should be [...]

Still Watching the Martins I have been watching for them all week. Sometimes their house looks very empty, with no signs of life anywhere around it. Other times there is a great deal of flitting and darting about. Occasionally, there are little heads sticking out of the holes with a guard standing by. A couple [...]