To Brand or Not to Brand – That is NOT the Question. by Donna Lehman Think you can’t afford to pay attention to branding? That it’s only for the rich and largest? Think again. No matter what size company you are you really have no choice. Your brand exists in some shape or form [...]
A Passion for Logo Designs We have been talking about the third age of branding for some time. The BrandLoop newsletters have looked to discuss some of the elements of such branding practices. One key area is that of differentiation. In the current marketing environment it is all too easy for new products and services [...]
Maintaining Brand Health Brands exist for the long-term. They establish trust in consumers’ minds. They are a company’s most valuable assets and they should be treated very carefully. Every change to the logo design should be viewed in terms of its long-term impact on consumers. A well-managed brand will still be there long after its [...]
Internet Branding Through the Loop covered the Third Age of Internet in a previous MarketLoop. When the Internet entered its Second Age, many claimed that it was not a viable brand-building medium. However, the benefit of experience has shown that branding is absolutely crucial to Internet success, arguably more so than in the off-line world. [...]
One of the issues facing brands today and in the future is the apparent shortening of the “product life cycle.” While many brands continue to lead their markets after many years, others have short life cycles and are frequently designed with this in mind. Brands either live or die. They can innovate and evolve or [...]
Building Brand Awareness Through Tradeshows by Susan Friedmann, CSP Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria: [...]
Build Your Business Through Brilliant Branding by: Wendy Maynard Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business. A memorable and trustworthy [...]
A Font-Based Company Emblem Font-based company emblems can be a text attention in which represents a business. They’re for the most part economical to get ready and can regularly be made out of your own computer. Also a typeface can be modified using today’s desktop publishing software. Often a unique typeface or arranged in a [...]
