What is the Best Color of Text?
Many options can be selected when creating your own text, like font designs, bold or italic text and color options. There are even some calligraphy artists that can render in invisible text so that an ingredient can be added to make the text visible. Other artists may want to outline in a different color than the font color. Drop Shadow effects can also be rendered, that have the same shape as each letter. The size, font, style and color of your text will affect your audiences readability so let the calligraphy artist help make such decisions. You want to create a certain mood- and you can utilize the color of your text to set a mood.
The Structure of a Font
Every calligrapher will usually create a skeleton structure first giving each character a unique look. The reason for the skeleton structure is to create a visual reference in outline form and get necessary approval prior to illustrating the entire project. Once agreed on, you will see a unique, consistent style to the task at hand once completed.
Fonts and Choices
There are so many options like mixing fonts, selecting the right colors and sizes that may relate to other objects. There are some rules that apply, like fonts should never be less than 12 points in size based on a 5 X 8″ document. This can also vary from style to font style. The Ant sized type youve seen on legal documents or terms and agreement contracts are not an option with calligraphy. If it is best read with a magnifying glass then you are better off to have it set in a font that is from an existing library and not hand rendered.
Fonts on the Web
Today imaging technology is available on most web servers where you can create graphic effects on text with PHP (programming code). By using GD Libraries you can also create arcs, fonts, drop shadows and colors. When you build a site that you want these options on you can use the drop down menu that your visitors change the font attributes with, or click on advanced which allows you to change the fonts size for specific objects. This can be a great addition to your site that will invite the creative type of visitors to often help with visually references to there projects.
Letter writing is not a lost art in this day and age of computers and email it is a unique skill that will always be desired.
No great man ever complains of want of opportunities…Ralph Waldo Emerson
Branding for tomorrow
Integrity–a short word that is a vital element in your small business brand. Brand autopsy like a surgeon