Sep 07
18

Logo Design with Embossing and Earthtones

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Making a Logo that Includes Embossing

Today I had a little too much time on my hands and started experimenting with some unique logo design concepts. I start by surfing the internet for unique logo effects, logo ideas and embossed printing. I Found a blog that looks like its just getting started but it got me thinking about taking line art elements of a logo and embossing them in conjunction with lithography. If you think about the possibilities its endless. So with my time today I started to play with a natural, clean edged logotype placed on a custom premium paper “stack aspire-Silver-oreâ€.

In this video there are 5 main engraving effects used on the logo:

  1. Embossing- raised embossing on a paper surface.
  2. Embossing and Ink- Engraved paper in position (registration) with ink colors.
  3. Debossing- Paper surface is recessed or depressed
  4. Debossing and Ink- Recessed or depressed paper surface in position (registration) with ink colors.

I start by selecting the natural color scheme that will best suit my tastes. I like emerald canary green for the lettering and will use a secondary earth tone color. When you emboss your project you can use many different die profiles to create the desired effect. I have had some experience in print and lithography before so the effects that I am going to create can be attained with a standard die (magnesium) which is the least expensive. If your project is ongoing I would recommend upgrading to a brass die for a better impression and greater life from your die.

But just take a close look at the simplicity and elegance that you could set in the tone of stationery, posters, brochures…pretty well any printed project that you want to ensure gets a second look. Remember you are now dealing with a look and feel. Some of the techniques you can incorporate into your logo design include Multi Level Foil, embossing, blind embossing with standard Color or PMS color. Heck, you could even throw spot varnish into the mix. Indeed your mind can wander but you also may want to keep costs and ability to reproduce within other applications in mind. When I make a logo that would include embossing effects the idea is to keep it as frugal as possible without taking away from my desired finished look.

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Posted in Logos Naturally by admin 2 Comments

2 Responses to "Logo Design with Embossing and Earthtones"

  • James says:
    September 19, 2007 at 4:46 pm

    Just a few words of advice on this one…

    1) Die costs can be expensive depending on the intricacies of the die. The least expensive way to make a die for embossing is using a magnesium based material. The cost are calculated usually per square inch. First square inch= $74 and every additional square inch $5

    2) To make dies for embossing black and white line art is needed. Sending and Illustrator file is fine. Remember, Type> create outlines. Also EPS format is probably your best best accompanied with an image file (jpg, gif, etc) so your engraver of choice has a visual reference point

    3) Be aware that some paper stocks are best for embossing. Understand that embossing is actually stressing the paper material and some materials won’t tolerate the stress. The more pronounced your embossing effect the more stress on the material. Ask you engraver for a recommendation based on your individual requirements.

    Blind embossing is very elegant looking but usually (not always) incorporates inks as well. What can also drive the price up is registering ink with embossing (When ink touches the embossing effect.

    Hope this helps,

    M

  • amjad ali says:
    August 6, 2010 at 4:56 am

    I like it very much this logo.

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