May 10
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Types of Catalog Shootings
There are four basic kinds of catalog photography required for this specialized one-on-one
The possibilities of a studio stilllife are limitless. Here a satin draped torso become pwerful enough to showcase a treasure trove of accessories and jewels. Photographed by Lynn Sugarman
marketing channel.
They are:
- Studio still life’s (table top shots
- Location fashion shots
- Studio fashion shootings
- Location still life’s. Each has its built-in advantages and disadvantages.
Each type of shooting can deliver remarkable catalog sales results. The choice of which types of shootings are right for your catalog should be determined by the types and categories of merchandise represented, by your production budget, and of course, by the audience you are trying to reach STUDIO STILL LIFES.
The most popular type of catalog shoot, especially for hard goods including gift and decor items (as well as business to business products) is a studio setting. Usually referred to in the industry as a table top shooting, this kind of photography is executed in a studio under controlled lighting.
The use of small sweeps (a table-like face that curves gradually up at the back to form a 90 degree vertical angle from the horizontal area) gives a photographer an atmosphere backdrop without a horizon line to detract from the merchandise. A sweep also allows flexibility of lighting, making it possible to darken the background behind a product for added richness of color and drama.
2. Iggy Ruggieri relies on controlled lighting and a reflective surface to accentuate the symmetry of opalescent glassware. The effect is simple, yet startling.
It is also possible to blast light on the foreground of a sweep, which will measurably lighten the depth of tone in this area. This technique is favored for overprinting black type over the background of a photograph. A sweep is a frame that is constructed to allow attaching a backdrop material to it.
Plexiglas is frequently used, and comes in many different colors, including black, frosted grey and white, red, green, blue, etc. The surface is shiny, and will be reflective of the product that is placed on it, resulting in a shadow-like effect. Under- lighting can be used with frosted white or gray Plexiglas sweep backgrounds. Using lights beamed up at the merchandise from underneath the sweep will give a softer definition of the items.
Backgrounds for table top shots can vary as far as the imagination will allow. Seamless papers (or no- seams) are available in large rolls and in a multitude of colors and shades. Both seamless papers and rolled Formica work well on sweeps. They present a smooth continuation of color for a product setting, and are relatively inexpensive backdrops.
No-seam paper backgrounds are limited as to the number of times they can be used because of the fragility of the paper material. It must be handled very carefully to avoid creases, folds, scuff marks and fingerprints. Other background considerations for table top still life’s are practically endless. Such things as driftwood, bleached barn wood, textured fabrics like silks, velvets and coarse weaves, brushed aluminum, industrial flooring.
