Tag Archive
How Branding and Design Work
Company Branding You can consider branding as a warm up to what a business is about in the eyes of its clients and prospects. When you think about branding your company, it should be one of the first marketing techniques implemented in the eye to the viewing public. The reason I say branding should be [...]
Make Instant Simple Logos
Ways of Expressing your Big picture How to make Many Simple Logos in Minutes Scribble, jot,jot, scribble Thats usually a great place to start when you are trying to develop a personalized iconic representation known as a logo. After the sketching and brain storming what happens? To be honest its where most people hand it [...]
Making Brands Work For your Clients
Fitting It All Together Believe it or not, whether you are a small business entrepreneur or a Fortune 500 conglomerate, branding is part and parcel of your advertising efforts. It doesn’t matter if you’re operating on a very limited budget, your organization and the products and services you offer have a brand. So what is [...]
Ways to Promote your Brand
More Ideas For Promoting Your Brand Whatever industry you’re in, the very thing that is constant (in addition to change and financial loss) is competition. Let’s face it. We cannot discount that any form of competition is what makes retail business thrive. They’re there whether you like it or not. The only way you can [...]
How to Make Images on Your Website
Dealing with Images on your Website The option Exact uses exactly the same colors in the palette as those that appear in the images on your website. System Windows and System Macintosh use their respective default 8-bit palette that many times may not have any relation with the image on your website being processed. The [...]
Good Logo Strategies
Logo Strategies: Types of Logos by Nik Efay Don’t be fooled. The Internet Gold Rush wasn’t in the 1990s. Sure there were a lot of corporations getting millions of investor funding for little more than a promise, but it turned out to be a flash in the pan. Today, even with the recession bottoming out, [...]
Launching a Business Without a Logo Can Sabotage You
An earlier BrandLoop looked at how brands would have to change as we enter the next millennium. One of the areas mentioned was the Brand Experience. This extends beyond brand values to introduce new associations and to allow the consumer to become more immersed in the experience. When we move beyond the brand, we enter [...]
Choosing the Right Logo Design
Corporate Identity Logos Illustrative logos are a logo types which clearly suggest all that a business does. They are more often than not created in a commercial printing styles, that is intended to be lithographed and digitally displayed. For the most useful image logo design that works easily in web and print it is best [...]
Branded Email and Why it is Important
What is Branded Email & Why You Need It! By Tom Martin Imagine a world in black and white. All cars are black, all TV commercials are black, all magazine ads, all newspaper ads, all advertising and marketing is black and white. Think of how many times a day you are exposed to a medium [...]
Your Brand is a Maintenance Program
Maintaining Brand Health Brands exist for the long-term. They establish trust in consumers’ minds. They are a company’s most valuable assets and they should be treated very carefully. Every change to the logo design should be viewed in terms of its long-term impact on consumers. A well-managed brand will still be there long after its [...]
