Tag Archive
Staying Connected to Your Clients
Why Keeping In Touch Works Postcard marketing is definitely a great strategy to increase product recognition and retention. Even if your target customers consider your postcards as junk, and that what you have to offer is not important, there will come a time that your prospective client would be able to recognize and remember your [...]
Ways to Promote your Brand
More Ideas For Promoting Your Brand Whatever industry you’re in, the very thing that is constant (in addition to change and financial loss) is competition. Let’s face it. We cannot discount that any form of competition is what makes retail business thrive. They’re there whether you like it or not. The only way you can [...]
Good Logo Strategies
Logo Strategies: Types of Logos by Nik Efay Don’t be fooled. The Internet Gold Rush wasn’t in the 1990s. Sure there were a lot of corporations getting millions of investor funding for little more than a promise, but it turned out to be a flash in the pan. Today, even with the recession bottoming out, [...]
Successful Corporate Branding Through Corporate Giveaways, corporate design
Many companies have established their brands and seeped their way into the public’s consciousness through a successful corporate branding campaigns. Today, for example, “Prada” is synonymous with bags while anyone who wants to buy a digital camera needs only to go to an electronics store and say “Kodak” to be shown the store’s different digital [...]
Launching a Business Without a Logo Can Sabotage You
An earlier BrandLoop looked at how brands would have to change as we enter the next millennium. One of the areas mentioned was the Brand Experience. This extends beyond brand values to introduce new associations and to allow the consumer to become more immersed in the experience. When we move beyond the brand, we enter [...]
Choosing the Right Logo Design
Corporate Identity Logos Illustrative logos are a logo types which clearly suggest all that a business does. They are more often than not created in a commercial printing styles, that is intended to be lithographed and digitally displayed. For the most useful image logo design that works easily in web and print it is best [...]
The Importance of Branding
Why Branding is Important Your brand is more than a series of words; it is your corporate identity. Your name and logo should tell people who have never been to your establishment something about you. Your brand should be strong enough to convey a message and a feeling in an instant. When you run a [...]
How a Logo Can Help Brand Your Business
ABSTRACT: An effective logo can go a long ways in distinguishing your business from your competitors and in making your company memorable to customers. Find out why something as simple as a logo design matters so much in this article. by Karin Wilson Your business has an image. It doesnt matter if you spent thousands of [...]
Sticky Brands
Creating a Brand that Sticks by Eileen “Turtle” Parzek Most people, when they hear the word branding, think logos – but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick [...]
Branded Email and Why it is Important
What is Branded Email & Why You Need It! By Tom Martin Imagine a world in black and white. All cars are black, all TV commercials are black, all magazine ads, all newspaper ads, all advertising and marketing is black and white. Think of how many times a day you are exposed to a medium [...]
