Tag Archive
Why You Should Brand
To Brand or Not to Brand – That is NOT the Question. by Donna Lehman Think you can’t afford to pay attention to branding? That it’s only for the rich and largest? Think again. No matter what size company you are you really have no choice. Your brand exists in some shape or form [...]
How Many Lives Does a Brand Have?
One of the issues facing brands today and in the future is the apparent shortening of the “product life cycle.” While many brands continue to lead their markets after many years, others have short life cycles and are frequently designed with this in mind. Brands either live or die. They can innovate and evolve or [...]
Your Brand and a Trade-Show Working in Harmony
Building Brand Awareness Through Tradeshows by Susan Friedmann, CSP Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria: [...]
