Tag Archive
How Branding and Design Work
Company Branding You can consider branding as a warm up to what a business is about in the eyes of its clients and prospects. When you think about branding your company, it should be one of the first marketing techniques implemented in the eye to the viewing public. The reason I say branding should be [...]
What Makes a Great Logo?
Why a Great Logo is Important The finest logos are often more memorable than the words we speak. Your logo is an extension of your brand. The best logos are memory hooks about a business or company that are all hung in one closet together- your logo. If you allow a professional to design your [...]
Successful Corporate Branding Through Corporate Giveaways, corporate design
Many companies have established their brands and seeped their way into the public’s consciousness through a successful corporate branding campaigns. Today, for example, “Prada” is synonymous with bags while anyone who wants to buy a digital camera needs only to go to an electronics store and say “Kodak” to be shown the store’s different digital [...]
A Good Logo is a Psychological Mind Etching
A good logo comes from a type of mindful inscribing that you want to last in the mind of your viewers for a long, long time. So how do you create a truly great logo? Think about company letterheads, company brochures, advertising or any other exposure plan you may have. They are all vehicles that [...]
What Makes Logos Work
by Jared McCarthy Developing a great logo is a strange mix of art, science, psychology and (in most cases) a good amount of luck. Last week, in part one of this two-part series, we discussed some fundamentals of logo development and design. Now, in part two, well look at The pitfalls of literal translation How [...]
Choosing the Right Logo Design
Corporate Identity Logos Illustrative logos are a logo types which clearly suggest all that a business does. They are more often than not created in a commercial printing styles, that is intended to be lithographed and digitally displayed. For the most useful image logo design that works easily in web and print it is best [...]
Designing for Corporate Identity
Corporate Design by: Jonathan Foster-Smith A rough guide to corporate identity The tabloids report the millions spent by large corporate companies on their logos as a scandal… Those small swathes of colour adorning British Airways’ tail fin, ICI’s letterhead or Sainsbury’s checkout seem to come at a huge price. So do these companies have too [...]
The Importance of Branding
Why Branding is Important Your brand is more than a series of words; it is your corporate identity. Your name and logo should tell people who have never been to your establishment something about you. Your brand should be strong enough to convey a message and a feeling in an instant. When you run a [...]
How a Logo Can Help Brand Your Business
ABSTRACT: An effective logo can go a long ways in distinguishing your business from your competitors and in making your company memorable to customers. Find out why something as simple as a logo design matters so much in this article. by Karin Wilson Your business has an image. It doesnt matter if you spent thousands of [...]
Sticky Brands
Creating a Brand that Sticks by Eileen “Turtle” Parzek Most people, when they hear the word branding, think logos – but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick [...]
