More Ideas For Promoting Your Brand Whatever industry you’re in, the very thing that is constant (in addition to change and financial loss) is competition. Let’s face it. We cannot discount that any form of competition is what makes retail business thrive. They’re there whether you like it or not. The only way you can [...]
Giveaways; Reasons Why People Are Giving Away When you’re in a trade show you expect to go home later with a bag full of free promotional items you’ve hoarded from the many exhibits. You actually took them so you could get an idea of how you can create your own effective giveaways. Which ones did [...]
An earlier BrandLoop looked at how brands would have to change as we enter the next millennium. One of the areas mentioned was the Brand Experience. This extends beyond brand values to introduce new associations and to allow the consumer to become more immersed in the experience. When we move beyond the brand, we enter [...]
Build Your Business Through Brilliant Branding by: Wendy Maynard Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business. A memorable and trustworthy [...]