Tag Archive
Make the Product Star
How to Make Your Products Stand Out It is also a good way to check the composition (or arrangement of the subject within the space) for maximum display potential. Polaroid shots taken prior to the exposures of reproduction film can be utilized to scrutinize the set for all details, i.e. checking angle, clarity of lighting, [...]
Staying Connected to Your Clients
Why Keeping In Touch Works Postcard marketing is definitely a great strategy to increase product recognition and retention. Even if your target customers consider your postcards as junk, and that what you have to offer is not important, there will come a time that your prospective client would be able to recognize and remember your [...]
Ways to Promote your Brand
More Ideas For Promoting Your Brand Whatever industry you’re in, the very thing that is constant (in addition to change and financial loss) is competition. Let’s face it. We cannot discount that any form of competition is what makes retail business thrive. They’re there whether you like it or not. The only way you can [...]
Why do Businesses Give Away Stuff?
Giveaways; Reasons Why People Are Giving Away When you’re in a trade show you expect to go home later with a bag full of free promotional items you’ve hoarded from the many exhibits. You actually took them so you could get an idea of how you can create your own effective giveaways. Which ones did [...]
Successful Corporate Branding Through Corporate Giveaways, corporate design
Many companies have established their brands and seeped their way into the public’s consciousness through a successful corporate branding campaigns. Today, for example, “Prada” is synonymous with bags while anyone who wants to buy a digital camera needs only to go to an electronics store and say “Kodak” to be shown the store’s different digital [...]
Launching a Business Without a Logo Can Sabotage You
An earlier BrandLoop looked at how brands would have to change as we enter the next millennium. One of the areas mentioned was the Brand Experience. This extends beyond brand values to introduce new associations and to allow the consumer to become more immersed in the experience. When we move beyond the brand, we enter [...]
Branding Your Website
Internet Branding Through the Loop covered the Third Age of Internet in a previous MarketLoop. When the Internet entered its Second Age, many claimed that it was not a viable brand-building medium. However, the benefit of experience has shown that branding is absolutely crucial to Internet success, arguably more so than in the off-line world. [...]
How Many Lives Does a Brand Have?
One of the issues facing brands today and in the future is the apparent shortening of the “product life cycle.” While many brands continue to lead their markets after many years, others have short life cycles and are frequently designed with this in mind. Brands either live or die. They can innovate and evolve or [...]
Your Brand and a Trade-Show Working in Harmony
Building Brand Awareness Through Tradeshows by Susan Friedmann, CSP Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria: [...]
Offset Printing Your Posters
The next time you plan your poster printing project, you need to make a decision on what kind of printing method you are going to use. In addition to the graphic designers, writers, poster printing design, and layout, you also have to plan what is the most appropriate printing technique for your budget. So what [...]
