Marketing Your Dental Website

One of the most powerful elements for converting a web site visitor to action from your marketing efforts is a professional video. Survey says conversion increases tremendously when a video is present containing real client testimonials and a quick speech from the chief dental care professional. The boss guy/gal.

Ideas for Website Video Presentation

Website marketing videos appeal to sight and sound. They are like mini televisions that provide a more personal connection to the people that view your web pages. Here are a few ideas for concepts and themes while you are considering video production for your dental practice.

  1. Prepare a personal caring and empathetic message from you to your potential patient
  2. Show before and after if possible
  3. Obtain patient testimonials
  4. Provide a virtual tour of your practice
  5. End with a positive message

To reach your targeted audience and achieve more goals or leads a compelling video is well worth your investment.

Cosmetic Dentistry Video Example

A Complete Set of Veneers

Drive Traffic to Your Website with Direct Mail

To increase your reach, gain referrals and deepen your relationships with existing clients use direct mail. Direct mail can be distributed in many different ways.

  • Handout to each patient
  • Leave in reception area
  • Direct mail to prospects harvested from website lead forms
  • Mailed with other components directly to existing patients

You can also create a direct mail measuring system for tracking your direct mail channel on the Internet by creating a vanity domain.

Search Engine Optimization

A good SEO strategy is the difference between a low cost per lead and a high cost per lead. A well planned organic ranking strategy will almost always end up being the best cost per lead. This is a good reason why a planned search engine optimization strategy is a sound investment. Getting your website to rank at the top of search engines for your desirable keywords is no fluke. Make no mistake, effective search engine optimization stems from a good marketing strategy backed up with well structured web pages. If you have good page structure, a strong marketing message, a call to action and a sound online strategy there’s no reason you can’t rank in the top ten fold. This is how you outperform the competition online.

Lead Generation System

Once you receive the request from your website survey says timing is everything. You must strike while the iron is hot. There are not many Internet marketing companies that provide a comprehensive lead generation system but the elite few do. Web-based lead generation systems start with a small form placed on your web pages.

If someone visits your website and needs your dental care they will fill out the small form. Once the visitor clicks the submit button their data is emailed to you and populates the online lead generation system.

You have the username and a password to log into your lead management center and manage your needs. You can assign leads to other people or carry out the tasks yourself. Keep a running a log of follow up’s and to do’s. You can also export e-mail lists to be used in e-mail marketing applications.

E-Mail Marketing Ideas

Internet marketing companies also provide e-mail applications so you can keep in touch with your regular patients and develop relationships with people that have made requests on your website. For a small monthly fee you can have one of the most powerful methods to grow your dental practice through e-mail marketing. Let your patients know that you provide a complete range of dental care services for them and their families. You can also offer advice on certain foods that are soft and other foods that are hard that may possibly be harmful to teeth. Why not offer remedies for temporary relief of tooth ache pains? In my experience in e- mail marketing is one of the most powerful, result driven methods of communicating with prospects and patients.

Marketing Your Dental Practice with Blogging

It is a known fact that freshness of content is a strong factor in ranking at the top of search engines. Typically blogs are updated frequently. Blogs that have been online with a proven track record of fresh & quality content tend to see more action from search engine keyword rankings. Committing resources at your dental practice must be considered before deciding a dental Blog is for you. If you are not willing to invest the time to keep a blog fresh then it is not worth the investment. It is recommended that your blog is updated a couple of times each week with unique and educational content.

Pay Per Click Marketing

The fastest and most targeted way to get traffic to your website is using Google Adwords or pay per click. A professional pay per click Management Company will charge you a monthly fee to manager your Adwords account and you pay Google directly for clicks. Remember pay per click advertising only costs you money when your gets clicked. A Google Adwords campaign can be quickly developed and launched, resulting in an instant flow of traffic to any page on your website. This is where a landing page created specifically for paid traffic is a must for optimal conversion (new patient opportunities).

Games & Entertainment in Your Office

Since many of your patients have families which include children why not set up a few popular video game stations as entertainment for children that are waiting. Make sure you learn the best games on the market that are educational and fun. You might have to play the game yourself first (don’t get too consumed). Grand theft auto is probably not a good idea.

Website marketing for your dental care facility has many different possibilities. One thing you want to consider while planning your marketing budget is where people go to find you. It doesn’t take a rocket scientist to know that the majority of people now use the Internet to find everything, including your dental practice.

About the Author

This article is written by Robert Kennedy. Robert is an internet marketing consultant for GALearning internet marketing that specializes in marketing ideas for health care and dental professionals. You can contact Robert at 705 329 4637, to get a smart marketing plan for your healthcare practice generating leads for you today.

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